Jurnal Ilmiah Wahana Pendidikan
Vol 9 No 21 (2023): Jurnal Ilmiah Wahana Pendidikan

PERMASALAHAN SISTEM PENGEMBANGAN FRANCHISE ATAU WARALABA (STUDY KASUS MENANTEA)

i, Urbanisasi (Unknown)
subagijo, kevin putra (Unknown)

Article Info

Publish Date
09 Nov 2023

Abstract

This research discusses the development and marketing strategy of the "Menantea" franchise business in the midst of intense competition with other franchise business competitors in urban areas. This research uses normative research methods that use literature as a data source. The purpose of this paper is if franchise law protects the rights of brand owners and franchisors, and regulates the contractual relationship between the two. The potential for development and appropriate marketing strategies as well as a good understanding of franchise law can be a guideline for other franchise businesses to face competition in urban areas.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...