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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) JICS : Journal Of International Community Service
Evanthi, Ayundha
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Journal : Nusantara Science and Technology Proceedings

 1 
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Azhar, Ratih Mukti; Rosyanti, Daisy Marthina; Evanthi, Ayundha; Hardi, Ilham; Aulia A., Shabrina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
Business Model Inovation of Batik Kembang Turi Sidoarjo: A Lesson from the Pandemics Azhar, Ratih Mukti; Evanthi, Ayundha; Syarifudin, Adinda Rahmawati; Ratri, Lintang Mutiara
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4149

Abstract

The recovery of the national economy after the COVID-19 pandemic is inseparable from the important role of MSMEs as a pillar of economic support. Its existence contributes to the gross domestic product by 61.97%. This phenomenon significantly affects the MSME business and triggers each business actor in this field to continue to develop their business, including Batik Kembang Turi Sidoarjo, which is one of the business actors that raises the potential of Batik as one of the local wisdom in Sidoarjo. This study was conducted to determine the description of business model innovation in Batik Kembang Turi Sidoarjo in facing the pandemic crisis. This research uses a qualitative approach to analyze information and obtain factual findings to understand these conditions through information on Business Model Innovation in MSMEs. The results show that BMI changes in Batik Kembang Turi Sidoarjo which refer to the Concept of BMI Conceptual Model Magnitude are in Quadrant Type 4 where high novelty and high complexity of changes in the elements of the business model. Changes in services where Batik Kembang Turi began to change their services to the tourism sector arose due to changes in consumer segments and value propositions radically changing the infrastructure system due to the extreme impact of the pandemic on their business and environment.
Co-Authors Aulia A., Shabrina Calvin Calvin Hardi, Ilham Kustini Kustini Maulana, M Reza Mukti Azhar, Ratih Ratih Mukti Azhar Ratri, Lintang Mutiara Rosyanti, Daisy Marthina Syarifudin, Adinda Rahmawati