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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) JICS : Journal Of International Community Service
Evanthi, Ayundha
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Journal : JICS : Journal Of International Community Service

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FOTO KATALOG UNTUK BRANDING PRODUK UMKM CEMAL CEMIL CHIKA DI KELURAHAN GUNUNG ANYAR Calvin, Calvin; Evanthi, Ayundha
JICS : Journal Of International Community Service Vol 2 No 01 (2023): JICS : Journal Of International Community Service
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jics.v2i01.722

Abstract

Product photos are images taken to visually show potential buyers how the appearance and characteristics of the product offered. This activity aims to illustrate the product branding process of the Cemal Cemil Chika MSME catalog photo in Gunung Anyar Village carried out by the Real Working Group (KKN) Group 87 UPN Veteran East Java. The method of conducting this research involves observation, interviews, counseling, and product photo branding training to MSMEs Cemal Cemil Chika. The results of this study show that through the implementation of product photo branding methods, the photo catalog of MSMEs Cemal Cemil Chika can be significantly improved. Attractive product photos manage to attract the interest of potential customers more effectively. The use of proper photography techniques, good lighting, and attractive visual composition has increased the visual appeal of product photo catalogs.
Co-Authors Aulia A., Shabrina Calvin Calvin Hardi, Ilham Kustini Kustini Maulana, M Reza Mukti Azhar, Ratih Ratih Mukti Azhar Ratri, Lintang Mutiara Rosyanti, Daisy Marthina Syarifudin, Adinda Rahmawati