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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Wahana Pendidikan AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Cendrawati, Vinda
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Peningkatan Produk UMKM "Bila Catering" melalui Sosialiasi Strategi Merek Cendrawati, Vinda; Marseto, Marseto; Nisa, Fauzatul Laily
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 21 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10091177

Abstract

Many entrepreneurs only focus on the monotonous lines of transactions or product sales without realizing the importance of branding in the development of a product. These obstacles can be caused by a lack of knowledge, a feeling of quick satisfaction with results, the closed nature of the development of Science and Technology and the lack of mature entrepreneurship. With community service activities for UMKM Bila Catering partners, UMKM Bila Catering will be able to strengthen their products through training, mentoring and implementation related to brand strategy. Based on community service activities that aim to strengthen micro, small and medium enterprise products, especially those carried out for UMKM partners Bila Catering in Krajan Hamlet, Tegalrejo Village, Probolinggo Regency can help develop Bila Catering's existence in marketing its products in the food sector, namely various processed dishes, pastries and wet cakes.
ANALISIS STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM DESA TEGALREJO, KABUPATEN PROBOLINGGO Taufikurrahman, Taufikurrahman; Dian Rahmatika, Ajeng; Maulana, M. Reza; Cendrawati, Vinda; Kusuma Wardani, Renata Dian; Ayu Rahmawati, Diya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 02 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i02.605

Abstract

This research activity focuses on branding and Digital Marketing of MSMEs in Tegalrejo Village, Probolinggo. Tegalrejo Village, located in Probolinggo, is a village that has various types of MSMEs. This study uses a qualitative descriptive method, namely research that aims to provide an overview of the processes and results of MSMEs in Tegalrejo Village in product branding. Data collection techniques were obtained from direct observation and literature study. Digital Marketing for MSMEs serves as a communication link between sellers and consumers. Proper utilization can be used as a marketing medium for MSMEs. Digital Marketing provides more benefits for MSMEs because of the broad market reach they get. Apart from Digital Marketing, there is branding for MSMEs that needs attention. Branding can identify the goods or services of a business so as to differentiate it from its competitors. Logo design becomes a business identity. Logo visualization doesn't have to match the product. But still have to be able to describe the product. The logo design must also be suitable, that is, it can be applied to all needs. This study aims to determine the effect of digital marketing and product branding on MSMEs in Tegalrejo Village. The results of this study indicate that SMEs have made progress in marketing their products
How Macroeconomic and Fundamental Factors Influence Stock Prices of Major Banks in Indonesia ? Cendrawati, Vinda; Bachtiar, Arief
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

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Abstract

This study investigates the relationship between global macroeconomic variables and fundamental factors with the stock price performance of the banking sector in Indonesia. It is motivated by the significant impact of recent economic changes, particularly in the aftermath of the COVID-19 pandemic. Utilizing quantitative research methods, panel data regression analysis is employed to analyze the influence of various independent variables, including US inflation, Federal Reserve Rate, Indonesian inflation, BI Rate, Net Interest Margin, and Return on Equity, on the stock prices of the KBMI 4 banking sector. The research data, collected from secondary sources such as BPS, Otoritas Jasa Keuangan, Bank Indonesia, Bloomberg, and Investing.com, spans from 2013 to 2023. The findings aim to provide valuable insights for investors, analysts, and policymakers in understanding and responding to global economic challenges and making informed investment decisions.
Co-Authors Arief Bachtiar Ayu Rahmawati, Diya Dian Rahmatika, Ajeng Kusuma Wardani, Renata Dian Marseto, Marseto Maulana, M. Reza Nisa, Fauzatul Laily Taufikurrahman Taufikurrahman