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All Journal Libraria: Ilmu Perpustakaan dan Informasi
Handoyo, M.Z. Eko
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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STRATEGI MENINGKATKAN LITERASI DAN MINAT BACA MELALUI PROMOTIONAL MIX DI PERPUSTAKAAN UNNES Kusumastuti, Dina Nurcahyani; Handoyo, M.Z. Eko
LIBRARIA : Jurnal Ilmu Perpustakaan dan Informasi Volumen 9, Nomor 2, Tahun 2020 (Desember 2020)
Publisher : FPPTI Jawa Tengah

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Abstract

Libraries have an important role in higher education, especially in research and development activities, innovation, and scientific engineering. This important role, among others, is due to its services in the development and processing, restoration of library materials, in addition to carrying out library administration duties. Besides that, the library also has functions of education, information sources, recreation, publication, and information deposit. However, in its development, these functions have not been carried out optimally by the library, in this case the Semarang State University Library (UNNES). This is because there has been no significant breakthrough, so it seems that the library is only needed when the user (read: student) is working on a thesis or final project as a requirement for graduation. Based on this understanding and by adapting marketing concepts, this paper intends to describe the promotional mix concept and its pplication to increase literacy and reading interest among readers.
LAYANAN SIRKULASI PERPUSTAKAAN DI MASA NEW NORMAL: UPAYA PUSTAKAWAN UNNES DALAM MENINGKATKAN JASA LAYANAN KEPADA PEMUSTAKA ., Setyarini*; Handoyo, M.Z. Eko
LIBRARIA : Jurnal Ilmu Perpustakaan dan Informasi Volumen 9, Nomor 2, Tahun 2020 (Desember 2020)
Publisher : FPPTI Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1394.031 KB)

Abstract

The existence of a university library has a very important role in the process of transferring science and technology, as well as in supporting the activities of the Tri Dharma of Higher Education; research, teaching, and community service. In the current Covid-19 pandemic, it can be said that almost all libraries are also affected in providing services to librarians. Not a few libraries in the early days of the pandemic closed their services, as well as some that continued to open services virtually (digital / online). This situation had stopped for quite a long time. Then the situation moved to the New Normal era, where in this period the library began to adjust its situation, regarding its library service model. There are those who open services entirely online, where libraries do not open services in the form of library visits, there are also those that open online and offline with modifications at some of their service points. This also happened in the Semarang State University Library, which during the New Normal period opened its services gradually. The following article attempts to describe the library services of Semarang State University, more specifically in the section on circulation (borrowing and returning library materials (books).
Co-Authors ., Setyarini* Kusumastuti, Dina Nurcahyani