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All Journal Jurnal Pariwisata Vokasi Madani: Multidisciplinary Scientific Journal
Putra, Gilang
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ANALISIS IMPLEMENTASI POSITIONING DI COFFEE TEA & STUDIO ROSID BERDASARKAN PERSEPSI KONSUMEN Saodah, Indah; Sudono, Agus; Putra, Gilang
JURNAL PARIWISATA VOKASI Vol 4 No 2 (2023): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v4i2.83

Abstract

Coffee Tea & Studio Rosid is a café and art studio in Bandung that offers food and beverages. This place, rich in cultural elements and artistic creations, has its own distinctive characteristic. The purpose of this research is to determine the application of positioning at Coffee Tea & Studio Rosid, including attributes, benefits, usage/application, product category, price, and quality, based on consumer perceptions. The research method employed is quantitative research with descriptive and verification statistical analysis. The population in this study consists of consumers who have visited and purchased products at Coffee Tea & Studio Rosid. The number of respondents in this research is 100 people. Data collection techniques include interviews with the owner and staff, as well as the distribution of questionnaires to Coffee Tea & Studio Rosid consumers. Data analysis techniques involve multiple linear regression. The results of the research indicate that positioning has a positive and significant impact on consumer perceptions. The hypotheses are further supported by using the F-test and t-test, each comparing the calculated F and t values with the respective table values. The F-test results show that the calculated F value > F table (50.92 > 2.31), leading to the conclusion that there is a simultaneous influence of independent variables on the dependent variable. The t-table is used to assess the influence of each independent variable on the dependent variable. The calculated t value for the positioning variable in all dimensions shows a t value > 1.986, confirming the acceptance of the hypothesis for this variable. Therefore, it can be concluded that the variables that have a positive and significant impact on consumer perceptions are attributes, benefits, usage/application, product category, price, and quality.
Analisis Peran Hukum Ketenagakerjaan Dalam Meningkatkan Jaminan Kesehatan dan Keselamatan Pekerja di Tempat Kerja L, Lazarus; Putra, Gilang; Ramadhan, Aditya Rizky; Wicaksana, Mikie Aditya
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11509215

Abstract

This study examines the influence and effectiveness of Indonesian labor law in enhancing health and safety guarantees for workers in the workplace. Labor law, as regulated in Law No. 13 of 2003 on Manpower and various related regulations, plays a significant role in protecting workers' rights, including occupational health and safety (OHS). Using a literature review method with an empirical juridical approach, this research analyzes the impact of these regulations' implementation and the effectiveness of the Occupational Health and Safety Management System (SMK3) in companies, particularly at PT. GPI. Despite the proper implementation of regulations, workplace accidents still frequently occur due to the lack of worker awareness and compliance with OHS rules. In conclusion, effective enforcement of labor laws requires synergy between existing regulations, worker awareness, supporting facilities, and active community involvement. Recommendations include increasing worker awareness and compliance through regular training, safety campaigns, and developing incentive programs and periodic inspections by the government. Collaboration between the government, companies, labor unions, and the community is expected to improve occupational safety standards in Indonesia, creating a safe, healthy, and productive work environment.
Co-Authors Agus Sudono, Agus L, Lazarus RAMADHAN, ADITYA RIZKY Saodah, Indah Wicaksana, Mikie Aditya