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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Sains Student Research
Laksamana Khaidir K.N
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

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USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS Laksamana Khaidir K.N; Muhammad Irwan Padli Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.542

Abstract

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training, mentoring, and marketplace management activities in different locations demonstrates positive transformations. The results indicate increased enthusiasm, improved knowledge, and successful utilization of social media and e-commerce platforms. The discussion highlights the flexibility required in adapting digital marketing strategies to local characteristics. Challenges such as technology accessibility and varying levels of understanding among farmers are discussed, along with opportunities for global market expansion. Comparative analyses among case studies provide insights into successful aspects and potential improvements. The conclusion underscores the effectiveness of digital marketing, emphasizing the importance of training and mentoring for SME participants. This research contributes to the understanding of how technology can empower farmers, enhance local economic growth, and ensure the sustainability of agricultural businesses.
USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS Laksamana Khaidir K.N; Muhammad Irwan Padli Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.542

Abstract

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training, mentoring, and marketplace management activities in different locations demonstrates positive transformations. The results indicate increased enthusiasm, improved knowledge, and successful utilization of social media and e-commerce platforms. The discussion highlights the flexibility required in adapting digital marketing strategies to local characteristics. Challenges such as technology accessibility and varying levels of understanding among farmers are discussed, along with opportunities for global market expansion. Comparative analyses among case studies provide insights into successful aspects and potential improvements. The conclusion underscores the effectiveness of digital marketing, emphasizing the importance of training and mentoring for SME participants. This research contributes to the understanding of how technology can empower farmers, enhance local economic growth, and ensure the sustainability of agricultural businesses.
ANALISIS KEAMANAN DATA TERHADAP PENGGUNAAN E-WALLET SEBAGAI ALAT TRANSAKSI DIGITAL UNTUK MENCEGAH PENIPUAN ONLINE Laksamana Khaidir K.N; Muhammad Irwan Padli Nasution
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.1955

Abstract

Technological developments have changed the way people shop in general, from previously retail shopping to online shopping, which is more efficient and practical. Data security in online shopping transactions is a crucial issue in the digital era which continues to develop rapidly. As consumer interest in shopping online increases, the popularity of e-wallets is also increasing among the public. However, the higher the public's interest in shopping online, the higher the risk of online fraud, especially in digital transactions. This research aims to analyze data security in online shopping transactions using e-wallets and develop strategies or ways to prevent online fraud.This research aims to analyze various aspects of data security in online shopping transactions and find out how this can prevent online fraud. The main objectives of this research are to identify common security threats, effective data protection techniques and methods, and implement security policies that increase consumer confidence in online transactions.The research method used is a literature review and secondary data analysis. The research results show that the e-wallet system is equipped with strong security mechanisms such as data encryption, user authentication, and transaction validation. However, risks remain if users do not follow good security practices, such as: For example, using secure devices, updating software, and watching out for phishing scams. Therefore, preventing online fraud in purchase transactions via e-wallets requires increased user awareness, strict security policies, and cooperation with governments, service providers, and the public.
Co-Authors Muhammad Irwan Padli Nasution