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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Nusantara
Dian Farindah Damanik
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Evaluasi Strategi Cara Memasarkan Produk Umkm Dengan Menggunakan Sistem Informasi Di Era Digital Dian Farindah Damanik; Muhammad Irwan Padli Nasution
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.602

Abstract

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.
Analisis Penggunaan Teknologi Blockchain Dalam Pengelolaan Keamanan Data Pada Big Data Dian Farindah Damanik; Muhammad Irwan Padli Nasution
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1892

Abstract

The integration of Big Data with Blockchain technology has become an intriguing subject of research in efforts to enhance security, efficiency, and transparency in managing data on a large scale. This article considers the potential applications of Blockchain technology in improving data security in Big Data, highlighting its benefits, challenges, and future prospects. The analysis includes strengthening data security through reliability, integrity, and immutable audit trails, as well as challenges such as scalability issues and regulatory compliance. Meanwhile, innovative and collaborative efforts from the industry contribute to a better understanding of the future integration of Blockchain with Big Data. With a focus on innovation, collaboration, and solutions to challenges, this article presents a comprehensive view of the opportunities and obstacles involved in ushering in a new era of secure and efficient data management through the integration of Blockchain with Big Data.
Co-Authors Muhammad Irwan Padli Nasution