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All Journal These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA Al-Qiyadi Jurnal Manajmen Pendidikan Islam Journal of International Multidisciplinary Research
Heri Dermawan
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA

 1 
Pengaruh Strategi Pemasaran Lembaga Terhadap Kepuasan Pelanggan Jasa Pendidikan di Raudhatul Athfal Darunnajah 2 Cipining Bogor Rizka Lukmana; M. Mukhlis Nasrulloh; Heri Dermawan; Ahmad Farid
JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jipa.v2i2.676

Abstract

Marketing strategy is influential in providing satisfaction for service customers, including educational services. With a marketing strategy, it can encourage customer satisfaction for educational services. This research approach uses quantitative methods. The sampling technique in this study used Simple Random Sampling, which was as many as 34 students. The data collection technique is using a questionnaire. The data analysis technique used is simple linear regression. the following results of calculations using Microsoft excel equipped with SPSS 22 show the results of the study that there is an influence between marketing strategy (X) on customer satisfaction of education services (Y) at Raudhatul Athfal Darunnajah 2 Cipining, it is proven that the coefficient of determination of the summary model table value R square = 0.319, to determine the magnitude of the effect of variable x on variable y by 32%. So the results of the coefficient of determination show that 32% of marketing strategies contribute to customer satisfaction in education services, while the rest is 100% - 32% = 68% others are influenced by other factors.
Co-Authors Aal Jalaludin Ahmad Farid M. Mukhlis Nasrulloh Maragustam Siregar Nailil Muna Shalihah Rizka Lukmana Umi Nawal Mumtaz Vina Khafiyatul Khayani