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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Asmawih
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Journal : Jurnal Sains Terapan Pariwisata

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Analisis Pengaruh Harga Kamar Terhadap Penjualan Kamar Di Montigo Resorts Nongsa, Batam Adeline Tania; Asmawih
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This thesis is done in order to find out the room rate variation that will affect the room sales in a hotel. Therefore, the writer would like to examine the problems regarding the room rates offered by Montigo Resorts Nongsa which is have any affect to the room sales in Montigo Resorts Nongsa, Batam. The problem identification that could be found in this research is: How the influence of room rates on room sales at Montigo Resorts Nongsa, Batam and how the effect of the room rates towards the room sales at Montigo Resorts Nongsa, Batam. The research purposed to be achieved through this research are: to find out how the influence of the room rates on the level of room sales at Montigo Resorts Nongsa, Batam also to find out how big the influence of the room rates towards room sales at Montigo Resorts Nongsa, Batam. This test was conducted at Montigo Resorts Nongsa, Batam, with a total population of 50.680 guest and a sample size of 100 respondents. Based on the results of research conducted that the hypothesis that stated there is a positive and significant connection between room rates towards room sales at Montigo Resorts Nongsa, Batam could be proved. The results of the linear regression summary output model is the coefficient of determination (R square) of 0.8711 or 87,1%, it shows that the dependent variable (room occupancy rate) are influenced by independent variables (room rates), while the remaining 12,9% is explained by other variables outside the tested variable in this research. R value of 0.933 (a), indicating that the magnitude of the strong positive relationship between room rates towards room occupancy rate. Seen in the coefficients column of room rate models, there is a sig value of 0.000 whose value is smaller than the probability value of 0.05 (sig. 0.000 < 0.05) and a positive t value of 25.711 and tcount > ttable with a significance level of 5% (25.71 > 1.985, indicating that the room rates variable have a positive and significant relationship towards room sales variable. Advice that could be given by the writer in this research are: The hotel must maintain the quality of products and services provided in order to maintain the level of satisfaction of guests who come to stay for the first time or guests who come to stay again also the hotel should maintain the room rates so that the room sales is maintained or increased stability.
Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
Persepsi Pengunjung Terhadap Kualitas Makanan Di Cilalula Coffe Dan Eatery Pamulang Asmawih; Yenny, Marya; Wahyuni, Nenny; Yaasir, Muhammad Hilmi
Jurnal Sains Terapan Pariwisata Vol. 7 No. 2 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i2.335

Abstract

Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Food is one of the basic needs in everyday life to support human life, maintain health, increase intelligence, and work productivity. Quality is not only found in services or goods but also food. The selection of raw materials is very influential in producing quality food. This study aims to determine how visitors perceive Cilalula Coffee & Eatery Pamulang. The sample used is a quota sampling technique obtained through consumers of Cilalula Coffee & Eatery Pamulang; the author examines consumers who came in January - June 2020; there are 2,668 data, with the data collection method using a questionnaire. This research is a case study using quantitative descriptive analysis. The sample used was 96 respondents from the entire population. Process the data using statistics with SPSS program tools; the results of data analysis from 9 indicators consisting of 27 quality statements of all statements that dominate food selection in each word.
Analisis SWOT Dalam Strategi Sales Call Pada Sales Dan Marketing Department Di Hotel All Seasons Jakarta Thamrin Maulidasari, Diyan; Asmawih; Kurniawati, Rina; Ritasari, Rd Rita; Mahaditia, Aji
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.356

Abstract

Tujuan: Dalam penelitian ini, diulas mengenai strategi sales call terhadap tingkat hunian kamar di Hotel All Seasons Jakarta Thamrin, yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana kekuatan, kelemahan, peluang dan ancaman strategi sales call. Strategi dari sales call ini memiliki kekuatan, kelemahan dari dalam, serta peluang dan ancaman dari luar yang disajikan hasilnya dalam Teknik pengolahan data SWOT yang terdiri atas Matrik IFAS dan EFAS. Berdasarkan analisis diketahui posisi All Seasons Jakarta Thamrin saat ini berada pada kuadran I yaitu posisi strategi Growth atau pertumbuhan agresif dengan skor IFAS 1.09 dan skor EFAS 0.59.Metode: Metode pada penelitian ini dilakukan secara kualitatif deskriptif, penentuan sampel penelitian dilakukan dengan menggunakan purposive sampling dengan jumlah responden sebanyak 4 orang yang diambil secara sengaja. Produk yang dijual adalah kamar, meeting package, dan banquet product. Skill yang dikuasai adalah Communication skill, Public Speaking, Analytical Skill dan Negotiate Skill untuk menciptakan win-win solution antara tamu dengan hotel.Implikasi: Harga yang dinegosiasikan selama kegiatan sales call bisa menjadi peluang atau ancaman. Harga permintaan bisa diatas contract rate, namun bisa juga menjadi ancaman karena permintaan harga yang terlalu rendah, serta perlu meningkatkan promosi serta iklan dan mengambangkan social media sebagai sarana promosi untuk menjamin kenyamanan, keuntungan dan fleksibilitas memesan kamar hotel secara langsung kepada salesman.
Co-Authors Adeline Tania Armand Baskoro Harwindito Bella Marsha Hady Chandra Kurniawan4 M Zacky Faluti Mahaditia, Aji Maulidasari, Diyan Michelle Angel Ni Made Dwiyana Rasuma Putri Novi Handayani Reza Imani Syawal Rina Kurniawati Ritasari, Rd Rita Wahyuni, Nenny Yaasir, Muhammad Hilmi Yenny, Marya