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All Journal Jurnal Literasiologi Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Oktafianus, Sion
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Education Languange, Linguistic, Communication & Media Social Sciences Other

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INNOVATIVE COFFEE PACKAGING DESIGN TRAINING AS A SALES INCREASE STRATEGY IN TORAJA Oktafianus, Sion; Galla, Ernytha; Swarno, Sakti; Kolo, Maria Asensao
Jurnal Literasiologi Vol 12 No 3 (2024): Jurnal Literasiologi
Publisher : Yayasan Literasi Kita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47783/literasiologi.v12i3.762

Abstract

The coffee industry in Tana Toraja, known for its unique and high-quality coffee, is a critical component of the local economy. However, the effectiveness of coffee sales can be significantly influenced by packaging design, which plays a crucial role in attracting consumers and differentiating products in a competitive market. This study explores the educational needs and strategies for improving coffee packaging design among local producers in Tana Toraja. The research identifies key areas where packaging design can be enhanced to boost market appeal, including aspects such as branding, visual aesthetics, functionality, and sustainability. Despite the rich tradition of coffee production in Tana Toraja, many local producers lack specialized knowledge in contemporary packaging design techniques that can elevate their product's market presence. To address this gap, the study proposes a comprehensive educational program focused on coffee packaging design. This program includes workshops, training sessions, and digital resources tailored to the specific needs of Tana Toraja's coffee producers. The curriculum covers essential topics such as design principles, consumer psychology, effective branding strategies, and sustainable packaging materials. By equipping local coffee producers with the skills and knowledge to create attractive and functional packaging, the study aims to enhance their market competitiveness and contribute to the broader goal of economic development intheregion.Thefindingssuggestthattargetededucationinpackagingdesign can lead to improved sales performance and a stronger market presence for Toraja coffee, benefiting both producers and the local economy.This study underscores the importance of integrating packaging design education into the coffee production process to maximize the commercial potential of Tana Toraja's esteemed coffee products.
PELATIHAN PEMBUATAN PUPUK ORGANIK BOKASHI DARI KOTORAN TERNAK DI LEMBANG PAKALA Kannapadang, Sepsriyanti; Kannapadang, Dwibin; Oktafianus, Sion
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 2 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i2.157

Abstract

This community service program activity was carried out in Lembang Pakala, Mengkendek District, Tana Toraja Regency. Where most of the people are buffalo and cattle breeders. The business of buffalo and cattle breeders produces waste in the form of good livestock manure. Feces and urine as well as remaining animal feed. One effort to reduce environmental pollution is to use livestock waste as fertilizer. One type of organic fertilizer that is currently being developed is bokashi. Bokashi in Japanese means “gradual change”. The method used in this activity is counseling and training for cattle and buffalo breeders. In connection with this training activity, the program orientation is management of livestock waste processing with the aim of reducing environmental pollution, utilizing waste into quality products, as well as efforts to improve community welfare
Co-Authors Galla, Ernytha Kannapadang, Dwibin Kannapadang, Sepsriyanti Kolo, Maria Asensao Swarno, Sakti