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All Journal JIHAD : Jurnal Ilmu Hukum dan Administrasi DEVOTE: Jurnal Pengabdian Masyarakat Global
Alifianti, Anggun Sukma
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Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately Alifianti, Anggun Sukma; Rahmadani, Celina; Priyantini, Dayu Winda; Damayanti, Sri; Pranata, Andi
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 6, No 1 (2024): JIHAD : Jurnal Ilmu Hukum Dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v6i1.6598

Abstract

This research aims to reveal the phenomenon of the charm of tourism destination exploration which has become viral in the recent period. By analyzing social media trends, traveler reviews and recent news developments, this research explores the factors that have led to the rapid popularity of certain tourism destinations. Through a qualitative approach, data is analyzed to understand how extensive exposure on social media and intense promotions influence tourist interest and visits. The results show that visual factors, cultural uniqueness, and influencer recommendations play a big role in building public interest in viral tourist destinations. The implications of these findings can help in tourism marketing strategies to increase the attractiveness and popularity of tourist destinations in the future.  
SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI PANTAI KUTA DESA KUTA KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH Yuliandari, Rini; Suharti, Suharti; Permadi, I Gusti Agung Didit Eka; Alifianti, Anggun Sukma; Rahmadani, Ceila
Devote : Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i2.2912

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a reliable driver of the economy and their existence is highly regarded. MSMEs contribute quite a lot to the Indonesia economy, especially in Kuta Beach which is located in Central Lombok Regency, Lombok Island, they can absorb labor thereby reducing labor problems in Central Lombok Regency, plus there is the largest tourist destination on Lombok Island which is located on Kuta Beach. If we look further into each organ of the MSME body, there are still many problems and shortcomings. They are many problems faced by MSMEs in the continuity of their business, especially from understanding MSME development strategies. This community service aims to find whether out whether MSMEs carry out strategic management well, especially in developing MSMEs to run their businesses and whether MSMEs understand development methods and strategies well. The aim of implementing this Community Service Activity (PKM) is to help socialize branding strategies as an effort to increase sales for MSMEs. This PKM activity was carried out in the Kuta Beach area, Central Lombok. The implementation method for this activity is to provide material related to branding strategies through the use of digital technology. The conclusion obtained from the results of this PKM activity is that the assistance activities for business actors regarding brand identity have been carried out well. Mentoring activities are carried out by introducing, strengthening and increasing the understanding of PKM participants through branding strategies using brand identity.
Co-Authors Andi Pranata, Andi PERMADI, I GUSTI AGUNG DIDIT EKA Priyantini, Dayu Winda Rahmadani, Ceila Rahmadani, Celina Sri Damayanti Suharti Suharti Yuliandari, Rini