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Rahmadani, Celina
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Law, Crime, Criminology & Criminal Justice

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Journal : JIHAD : Jurnal Ilmu Hukum dan Administrasi

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Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately Alifianti, Anggun Sukma; Rahmadani, Celina; Priyantini, Dayu Winda; Damayanti, Sri; Pranata, Andi
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 6, No 1 (2024): JIHAD : Jurnal Ilmu Hukum Dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v6i1.6598

Abstract

This research aims to reveal the phenomenon of the charm of tourism destination exploration which has become viral in the recent period. By analyzing social media trends, traveler reviews and recent news developments, this research explores the factors that have led to the rapid popularity of certain tourism destinations. Through a qualitative approach, data is analyzed to understand how extensive exposure on social media and intense promotions influence tourist interest and visits. The results show that visual factors, cultural uniqueness, and influencer recommendations play a big role in building public interest in viral tourist destinations. The implications of these findings can help in tourism marketing strategies to increase the attractiveness and popularity of tourist destinations in the future.  
Co-Authors Alifianti, Anggun Sukma Andi Pranata, Andi Priyantini, Dayu Winda Sri Damayanti