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All Journal Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi
Syahadat, Muh. Ishak
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PELATIHAN KETERAMPILAN KEWIRAUSAHAAN: PENGENALAN IDE BISNIS UNTUK MEMPERKUAT FONDASI BISNIS BAGI MAHASISWA PROGRAM STUDI ILMU POLITIK, FISIP UNIVERSITAS HALU OLEO TAHUN 2024 Arief, Iriyani Astuti; Syahadat, Muh. Ishak; Efrianto, La Ode; Lestari, Indra
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 5, No 1 (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/anoa.v5i1.48513

Abstract

Entrepreneurship Skills Training: Introduction Business Ideas to Strengthen Business Foundations for Students of the Political Science Study Program, FISIP Halu Oleo University, aims to increase students understanding of determining business ideas in order to reduce intellectual unemployment and create jobs. Because of this, the service team will provide business concepts to the participants as part of an entrepreneurial skills training programme. This was done considering that students still have low awareness of determining business ideas and becoming entrepreneurs, so that they are able to change their mindset from job seekers to job makers. The service team will impart knowledge and invite young entrepreneurs to share their experiences in coming up with business concepts through this training method. The Political Science Study Programme at FISIP UHO was one of the partners with which the service team worked on this project. The results of this service can be seen from the students understanding in determining business ideas, from students who initially did not how to determine a business idea, They are excited to start a business that will help them further their skills as beginner business owners now that they know this. The service team invited speakers who are current Browniesta Kendari owners, to provide students with knowledge on how to identify business ideas so that they are able to become crative and innovative young entrepreneurs.
PELATIHAN DIGITAL MARKETING: MENINGKATKAN PERTUMBUHAN BISNIS MAHASISWA PROGRAM STUDI ILMU POLITIK FISIP UNIVERSITAS HALU OLEO DI ERA TEKNOLOGI Lestari, Indra; Arief, Iriyani Astuti; Syahadat, Muh. Ishak; Taya, La; Efrianto, La Ode; Tunda, Amin; Rachim, Muhamad Djufri
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 5, No 1 (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/anoa.v5i1.48975

Abstract

Digital Marketing Training: Increasing Student Business Growth, for Students of Political Study Program FISIP Halu Oleo University in the Era of Technology, aims to improve students' skills in applying digital marketing in their businesses. Mastering techniques in digital marketing such as using social media and other digital tools will be instrumental for students to develop their business. For this reason, the Service Team carries out digital marketing training in the form of an introduction to effective techniques and tricks in digital marketing, the use of social media, SEO (Search Engine Optimization), SEM (Search Engine Marketing), and other digital tools to support business growth. This is done considering that there is still a lack of digital marketing skills among students in the current technological era, even though if it is well understood, digital marketing will help students improve the business they have so that when they finish their studies, students no longer need to think about looking for work. Still, it can open up employment opportunities for people through the businesses they own. This digital marketing training can make students of the political science study program, FISIP UHO better understand how to utilize technological developments in marketing activities. Current developments in technology and information can be used by students to develop their businesses, by utilizing various existing digital platforms, including their social media, to carry out marketing activities to build their businesses. Apart from that, through this activity, they can add practical skills to the ability to create content that has been done
Co-Authors Arief, Iriyani Astuti Efrianto, La Ode Indra Lestari, Indra Rachim, Muhamad Djufri Taya, La Tunda, Amin