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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Yesya Vatria Barasa
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Humanities Education

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Analisis Perubahan Representasi Gender Dalam Iklan Televisi Di Indonesia Arfian Suryasuciramdhan; Lapina Lena; Khansa Luqyana Meida; Yesya Vatria Barasa
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1010

Abstract

Utilizing a qualitative descriptive methodology, this study investigates the Change in Gender Representation in Television Advertisements in Indonesia. The analysis we have conducted reveals how social constructions of gender are reflected and influenced by television advertisements through the semiotic lens of Roland Barthes. The results of this study indicate that gender representation in television advertisements has shifted from traditional stereotypes to more balanced and realistic roles, reflecting changes in the way society views gender. Advertisements serve not only as a communication tool but also influence societal understanding of gender equality. The findings suggest that mass media plays a significant role in shaping and conveying messages about gender. Thus, television advertisements can assist the audience in understanding gender roles in society in a more inclusive and autonomous manner.
Co-Authors Arfian Suryasuciramdhan Khansa Luqyana Meida Lapina Lena