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All Journal Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Jurnal Aksioma Al-Musaqoh
Rohmatulloh, Puri
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Religion Economics, Econometrics & Finance Education

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PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO Yunia, Noorma; Rohmatulloh, Puri; Albadiah, Ilmi
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 11 No 1 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v11i1.1012

Abstract

Digital Marketing is a tool as an intermediary for marketing communication which is currently widely used by social media in introducing its products in the modern era. One of them is by using social media as a tool to promote. The problems to be discussed are How Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This research is a correlational quantitative research that aims to examine the effect of the independent and dependent variables. This study aims to examine how Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This study uses a saturated sampling method. The sample in this study amounted to 52 respondents with samples taken from 2 (two) variables developed. Data collection techniques using a questionnaire with a Likert scale measurement. The data collection method uses a questionnaire method which is then analyzed by simple linear regression analysis with a test (t test) and simultaneous test (F test) with the help of SPSS Statistics 20. It can be seen that micro business income is influenced by Digital Marketing by 0.196 or by 30%, while the remaining 70%, influenced by other factors not examined. Based on the results of the study, that Digital Marketing has a real and positive relationship to micro business income of 3,496. Thus, t count > t table (3,496 > 1,675). So that the significant value <0.05 is 0.001 <0.05, then Ho is rejected and Ha is accepted, which means that there is a partially significant influence between the independent variable, namely Digital Marketing, on the dependent variable, namely Micro Business Income.
Optimalisasi Ekonomi Kreatif Dalam Meningkatkan Kesejahteraan Masyarakat Menurut Perspektif Ekonomi Syariah Hidayat, Deden; Maskur, Maskur; Rohmatulloh, Puri
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 6 No 2 (2023): Desember 2023
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v6i2.998

Abstract

The creative economy is one of the new economic concepts that intensifies information and creativity as well as human resources (HR) as the most important factors of production. Products produced from the creative economy are products that have characteristics, are unique, and are different from others. Products from the creative economy can also be a development of existing products. The problems raised in this study are How to optimize the Creative Economy in Bojong Menteng Village, How Creative Economy activities in Bojong Menteng Village can improve people's welfare, What are the obstacles to Creative Economy in improving welfare. The purpose of the study was to find out how to optimize the creative economy in Bojong Menteng Village. To find out how creative economy activities in Bojong menteng village improve the welfare of the community. This research is a qualitative research with a case study approach that aims to determine the creative economy in the welfare of the people in Bojong Menteng Village, Leuwidamar District, Lebak Regency. Techniques for data collection, the data used is the method of observation, interviews, documentation. And literature study. The results of the study showed that optimizing the creative economy in the welfare of the people in Bojong Menteng Village developed quite well because it could provide job opportunities for the community's economy. After the creative economy has increased little by little and has changed, although not significantly, it has been able to improve the welfare of the community through employment opportunities so that it can improve people's welfare, and reduce the number of unemployed.Keyword : Creative economy, Community welfare
Co-Authors Albadiah, Ilmi Hidayat, Deden Maskur Maskur Yunia, Noorma