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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Kewirausahaan dan Bisnis
Ramdhani, Heru
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The Influence of Self-Actualization Needs and Esteem on the Work Skills of PT Employees. Sinar Niaga Sejahtera Bengkulu Ramdhani, Heru; Wijaya , Ermy; Putra , Iswidana Utama
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1510

Abstract

The purpose of this research is to find out the influence of the need for self-actualization and esteem on the work skills of employees at PT. Sinar Niaga Sejahtera Bengkulu. The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that multiple linear regression is 10.012 + 0.004 X1 + 0.996 X2 + 0.129. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of self-actualization needs and appreciation for the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results show that the test results for the need for self-actualization (XI) show tcount 2.037 > ttable 1.658 and significance 0.004 <0.05, meaning that the need for self-actualization (XI) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results of the award test (X2) show tcount 280.225 > ttable 1.658 and significance 0.000 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the award (X2) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. Based on the Fcount value being greater than the Ftable value, namely 39763.489> 2.69, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between the need for self-actualization (XI) and appreciation (X2) on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. This can be seen at the significance level of 0.000 <0.05.
Strategi Pemasaran Kue Rumahan Di Timur Indah 5 Kota Bengkulu Ramdhani, Heru
Jurnal Kewirausahaan & Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Jurnal Kewirausahaan & Bisnis

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Abstract

A home-based business is any type of business that can be run at home. Business operations are carried out at home, such as marketing products, buying and selling transactions, storing inventory, and others. Therefore, a community service program with the title "Marketing Strategy for "Home-Baked Cakes in Timur Indah 5 Bengkulu City" was carried out to assist business managers in designing marketing strategies that are in accordance with the characteristics of their business. This program aims to increase product sales and introduce bricks to the community. The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for the Kue Rumahan business, using social media as a means of promotion, and developing a distribution network. Brand identity was created to introduce Kue Rumahan more clearly and contemporary among the public, while the use of social media was carried out so that consumers can easily recognize and remember the good use of Kue Rumahan ingredients. The development of a distribution network was carried out to expand the market share and expand the product's reach to consumers. From the evaluation results, the community service program with the title "Marketing Strategy for Home-Baked Cakes in Timur Indah 5 Bengkulu City" succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasing awareness of home-made cakes in the community. In addition, this program also helps MSMEs to expand distribution networks and optimize the use of social media as a means of promotion. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.
Co-Authors Putra , Iswidana Utama Wijaya , Ermy