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All Journal Jurnal Promosi Pendidikan Ekonomi
Wilyanto, Adi
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Economics, Econometrics & Finance

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Journal : Jurnal Promosi Pendidikan Ekonomi

 1 
ANALISIS BUSINESS LEVEL STRATEGY DAN DIVERSIFICATION PERUSAHAAN SAMSUNG Wilyanto, Adi; Renaldi, Angelina Julia; Valentina, Eni; Richmond, Richmond; Melinda, Rieza; Fatyandri, Adi Neka
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7857

Abstract

The writing of the article "Analysis of Samsung Company's Business Level andDiversification Strategy" aims to analyze the Business Level and diversificationstrategy carried out by Samsung since its inception until now. The research methodused in analyzing this article is a qualitative method, where the data collection stageis through direct observation at Samsung outlets and online in the form of socialmedia, internet sites and so on. After obtaining the necessary information and data,the author describes descriptively the results of the analysis. The final result of theanalysis is that Samsung's business strategy has helped the company create a goodposition in the technology industry and the company is able to offer high-qualityproducts at competitive prices. The diversification carried out by the Samsungcompany involves expanding product and service offerings into new markets andindustries. In conclusion Samsung company carried out a clear and efficientbusiness level strategy. All the ideas and decisions made by the management teamare always planned for longer good and bad outcomes.Keywords: Descriptive, Diversification, Samsung, Qualitative Method.
ANALISIS PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PADA PT. TECTRON MANUFACTURING BATAM Renaldi, Angelina Julia; Valentina, Eni; Richmond, Richmond; Qadri, Rizni Aulia; Wilyanto, Adi
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7889

Abstract

In a large-scale manufacturing company, it certainly requires supply chain managementprocedures that can make it easier to manage its business activities from start to finish. ERPis a flexible system that integrates and manages production activities that can improve theperformance or performance of a company. The author uses a qualitative method in theanalysis of this research, namely by observing, analyzing, and interviewing related to theERP system and the company's SCM performance. The purpose of this analysis is to findout information related to the ERP system used and the performance of supply chainmanagement at PT. Tectron Manufacturing and knowing the influences that occur incompanies when using an ERP system and the process of implementing an ERP system ineach of its departments. In the business process PT. Tectron Manufacturing implements anERP system managed by a director and head engineer. The results of the analysis of theinfluence of the ERP system on the performance of SCM PT. Tectron Manufacturing is aperformance system that becomes more effective and efficient because this company isengaged in manufacturing which requires clear data collection of all raw materials tofinished goods.Keywords: Company, ERP, Manufacturing, Performance, Supply Chain.
Co-Authors Adi Neka Fatyandri Melinda, Rieza Qadri, Rizni Aulia Renaldi, Angelina Julia Richmond, Richmond Valentina, Eni