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Penguatan Strategi Pemasaran Digital melalui Media Sosial dan Platform Digital terhadap UMKM Sahabat Taichan Batam Qadri, Rizni Aulia; Tyana
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2024): Juni 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i3.9151

Abstract

Sahabat Taichan Batam merupakan usaha produk makanan yang berdiri sejak tahun 2020. Produk utama yang dipasarkan adalah sate taichan dengan rasa pedas dan gurih. Usaha memiliki 3 cabang berlokasi di Kota Batam. Teknik pemasaran dilakukan sebelum implementasi berupa posting konten biasa tanpa ada perancangan strategi. Implementasi dalam program kegiatan pengabdian masyarakat dilaksanakan untuk menguatkan strategi pemasaran secara digital. Pemasaran digital memiliki efektivitas dan efisiensi tinggi dalam mencapai calon pelanggan secara luas dalam waktu singkat. Periode implementasi mulai dari awal sampai akhir menggunakan waktu 4 (empat) bulan. Luaran berupa konten dan upaya pemasangan fitur digital lain yang dipasang pada sosial media UMKM. Tujuan akhir implementasi adalah meningkatkan calon pelanggan untuk mengembangkan skala usaha. Hasil implementasi menunjukkan peningkatan dari segi pengikut, keterlibatan dan interaksi dari akun Instagram UMKM Sahabat Taichan Batam. Tingkat kualitas upaya pemasaran digital akan membantu peningkatan penjualan dengan menarik perhatian calon pelanggan.
Implementasi Produk Multimedia Pada PT. Airtech Globalindo Qadri, Rizni Aulia; Frentyo, Frentyo
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk meningkatkan strategi pemasaran produk Water Tank PT. Airtech Globalindo melalui implementasi produk multimedia. Dengan fokus pada pengembangan brosur penjualan, logo produk, spesifikasi produk, dan company profile multimedia, penelitian ini menjawab tantangan dalam kurangnya visibilitas, identitas visual yang kurang jelas, dan absennya company profile yang profesional. Metode pengumpulan data melibatkan wawancara dengan pemimpin departemen terkait, sedangkan proses perancangan melibatkan analisis kebutuhan, desain grafis, dan implementasi multimedia. Setelah implementasi, kondisi yang diharapkan meliputi peningkatan visibilitas produk, informasi produk yang jelas, citra profesional yang terbentuk, interaksi yang meningkat, dan peningkatan penjualan sebanyak 78%. Hasil ini menunjukkan bahwa strategi pemasaran multimedia efektif untuk memperkuat posisi perusahaan di pasar. Kelima mata kunci yang relevan melibatkan pengembangan materi promosi, identitas visual, spesifikasi produk, company profile multimedia, dan peningkatan interaksi digital
ANALISIS PENGARUH PENERAPAN ERP DALAM MENINGKATKAN KINERJA SUPPLY CHAIN MANAGEMENT PADA PT INDOFOOD CBP SUKSES MAKMUR Tbk. Ong, Teddy; Qadri, Rizni Aulia; Verandi, Rizal; Elida, Shelly E; Christy, Angelica Vivian
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7891

Abstract

PT. Indofood is one of the largest food product manufacturing companies inIndonesia. This article discusses the ERP system used by PT. Indofood to improvetheir supply chain management performance as well as their operationalperformance. The method used in this study is qualitative, in which the data issought from valid sources and references and has been studied previously. Theresult of this research is the ERP system used by PT. Indofood can improveoperational performance as well as performance of existing supply chainmanagement.Keyword: ERP System, Foods, Indofood, Supply Chain Management
PENGARUH PENERAPAN SISTEM DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK PADA PT. CITRA SHIPYARD Cahyati, Sri Cici Afrida; Thai, Kristina; Jenny, Yang; Susanti, Oktris; Syahara, Elvina; Qadri, Rizni Aulia; Zai, Immanuel
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7892

Abstract

In a company, of course, there are ups and downs of a business, one of which isCompany Performance and Supply Chain. The purpose of this analysis is to be able toanalyze the SCM network model that is suitable for a company, and to be able to designan SCM network model for a company. Based on the analysis conducted by the author,no gaps were found that could affect the supply chain and decrease the performancefaced by PT Citra Shipyard. The methodology used is the method of observation anddirect interviews, we made observations to find data from the internet and directinterviews with Citra Shipyard.Keywords: Supply Chain Management, and Enterprise resource planning (ERP)
PENGARUH PENERAPAN ENTERPRISE RESOURCE PLANNING (ERP) DALAM RANTAI PASOK PT. GARUDA Qadri, Rizni Aulia; Zai, Immanuel; Jerry, Jerry; Vanders, William; Ong, Jovi; Yodiputra, Jason; Melvin, Melvin; Saputra, Osgood Feriady Darma
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7887

Abstract

The purpose of this research was carried out to find out how effective theapplication of corporate resource planning at PT. Garudafood. This research will beanalyzed by data collection methods. In this study the authors will discuss theimplementation of ERP on PT. Garudafood, the benefits of the ERP system for PT.garuda food, and analysis of the application of the supply chain to PT. Garudafood.The conclusion from the results of the analysis is that PT. Garudafood hassucceeded in increasing the efficiency and effectiveness of its supply chainmanagement by implementing an ERP system.Keywords : Efficiency, Effectiveness, ERP, Management, Supply Chain
PENGARUH MANAJEMEN RANTAI PASOK BERBASIS SISTEM ERP TERHADAP KINERJA KARYAWAN PT INFINEON TECHNOLOGIES BATAM Maitri, Badra; Hartono, Cindy; Jennifer, Fion; Jesslyn, Jesslyn; Liana, Jumi; Qadri, Rizni Aulia
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7893

Abstract

A company needs good business continuity to maximize all aspects of businessactivities, therefore a structured management governance is needed. A goodenterprise resource planning system will produce a clear flow of supply chainmanagement and create good human resource performance within the company.The existence of ERP system assistance makes it easy to obtain existing informationon a company in each division with the support of a large database so that companyoperations run smoothly, such as at PT Infineon Technologies Batam which hassurvived until now. This study uses qualitative analysis methods and is in the formof descriptive information, the data obtained will be related to the theory andanalysis of the company. The results of the study show that implementing an ERPsystem at PT Infineon Technologies Batam is very beneficial for companiesbecause it can reduce costs due to continuous integration and monitoring, as wellas another factor of implementing an ERP system at PT Infineon TechnologiesBatam is being able to adjust customer interests to obtain a more efficient level inmaximizing revenue results.Keywords: Customer, Enterprise, Enterprise resource planning, Human Resources,Management, Product, Supply Chain, Technology
ANALISIS PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PADA PT. TECTRON MANUFACTURING BATAM Renaldi, Angelina Julia; Valentina, Eni; Richmond, Richmond; Qadri, Rizni Aulia; Wilyanto, Adi
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7889

Abstract

In a large-scale manufacturing company, it certainly requires supply chain managementprocedures that can make it easier to manage its business activities from start to finish. ERPis a flexible system that integrates and manages production activities that can improve theperformance or performance of a company. The author uses a qualitative method in theanalysis of this research, namely by observing, analyzing, and interviewing related to theERP system and the company's SCM performance. The purpose of this analysis is to findout information related to the ERP system used and the performance of supply chainmanagement at PT. Tectron Manufacturing and knowing the influences that occur incompanies when using an ERP system and the process of implementing an ERP system ineach of its departments. In the business process PT. Tectron Manufacturing implements anERP system managed by a director and head engineer. The results of the analysis of theinfluence of the ERP system on the performance of SCM PT. Tectron Manufacturing is aperformance system that becomes more effective and efficient because this company isengaged in manufacturing which requires clear data collection of all raw materials tofinished goods.Keywords: Company, ERP, Manufacturing, Performance, Supply Chain.
PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PT AOHAI TECHNOLOGY INDONESIA Butarbutar, Hotni Mutiara; Nicholas, Nicholas; Larissa, Jesslyn; Yuki, Narumi; Liu, Lisa Carline; Qadri, Rizni Aulia
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7895

Abstract

In this era of globalization, people's demands are increasing, pushing companies inthe world to progress. However, companies often find it difficult to deal with andmanage company resources. One of them is the company PT Aohai TechnologyIndonesia which is engaged in manufacturing, Enterprise Resource Planning (ERP)is here to be a solution to this problem. At its inception, PT Aohai did not use aresource management system. However, due to increasing production capacity andcompany competition, PT Aohai Technology Indonesia tries to provide the best forcustomers, both in terms of products and systems by using a management system,namely the Enterprise Resource Planning (ERP) system. This study uses aqualitative approach and conducts interviews and direct observation of PT Aohaiworkers to obtain data. With this ERP system, the company's management systemis greatly assisted because there are features that are supported in the managementsystem.Keywords: ERP System, Supply Chain Management, PT Aohai Technology
PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) Lien, Tan Phey; Juriana, Elvi; Cheristina, Cheristina; Wenny, Wenny; Evelyn, Evelyn; Qadri, Rizni Aulia
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 2 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9103

Abstract

Application of Enterprise Resource Planning Systems (ERP) and Supply ChainManagement (SCM) systems by conducting research on one of the developingcompanies in Batam City. By implementing these two systems, it can have aninfluence on the implementation of ERP and SCM systems. The research methodused is a qualitative method with a descriptive approach. The results of the researchconducted illustrate that the SCM application system carried out by PT PanasonicIndustrial devices Batam has been designed in accordance with the systematics ofthe product distribution process. And in the application of ERP systems, PTPanasonic Industrial devices Batam is to use the Application and Product in DataProcessing (SAP) System. By empowering these two systems, PT PanasonicIndustrial devices Batam can provide performance in accordance with themanagement system that has been implemented.
Pengaruh Manajemen Rantai Pasok Berbasis Sistem ERP dalam Meningkatkan Kinerja Suatu Organisasi/Perusahaan Qadri, Rizni Aulia; Dino, Dino
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i2.3980

Abstract

Supply Chain Management (SCM) adalah pendekatan yang efektif untuk mempertahankan keunggulan kompetitif dan kinerja perusahaan. Perkembangan manajemen rantai pasokan (supply chain management/SCM) dapat berdampak besar pada bisnis. Enterprise Resource Planning (ERP) juga tumbuh di jalur bisnis di mana bisnis kelaparan untuk melakukan perbaikan dalam operasi berbasis manajemen rantai pasokan mereka. Tujuan dari penelitian ini adalah untuk menyelidiki hubungan antara praktik SCM berbasis sistem ERP pada kinerja perusahaan Penelitian ini menyediakan manajer dengan alat untuk praktek SCM dan pengembangan sistem ERP, untuk para manajer. Hasil penelitian ini mendukung bahwa praktik SCM dapat memiliki dampak yang nyata pada kinerja perusahaan. Perlu dicatat bahwa praktik SCM dan sistem ERP dapat dipengaruhi oleh faktor kontekstual, seperti jenis industri, ukuran perusahaan, dan lain sebagainya.