Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI)
Vlady Marcelo Sorensen
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Accounting Profession Journal (APAJI)

 1 
Marketing Strategy of STIE Ciputra Makassar in branding itself as an Entrepreneurship-based Private University in Makassar City Pangemanan, Aurelia Benita; Angelica Tjandra; Vlady Marcelo Sorensen; Novika Ayu Triany
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v2i6.206

Abstract

The competition of entrepreneur-based private universities in Makassar City is very competitive. Some universities present entrepreneurship as additional learning on campus, but there are also those who make it a course. This is driven by fierce job competition, where companies want employees to have attractive and superior characteristics. This factor will affect the loyalty of customers. The purpose of this study was to find out what strategy STIE Ciputra used in branding itself as an Entreprenaurship-based private university in the city of Makassar. The research data was obtained by making observations and interviews with the Head of STIE Ciputra Makassar where the author concluded that there are 2 strategies used by STIE Ciputra, namely above the line and also below the line to introduce STIE Ciputra to the wider community besides that the division of roles carried out by the leader is very helpful in managing the branding strategy.
Co-Authors Angelica Tjandra Arselia Stefy Arianto Elia Ardyan Jason Hartanto Lauwis, Angelica Mouritzio Harapan Plate Novika Ayu Triany Pangemanan, Aurelia Benita