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All Journal Pinisi Business Administration Review Vokatek : Jurnal Pengabdian Masyarakat
Irensi Seppa, Yusi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Penguatan Pemahaman Mahasiswa Terhadap Peran Ombudsman Dalam Pelayanan Publik Di Fakultas Ilmu Sosial Universitas Negeri Makassar Andi Muhammad Rivai; Irensi Seppa, Yusi; Sitti Syarifah Wafiqah Wardah; Rivai, Andi Tenri Ola; Andi Akram Nur Risal
Vokatek : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (Oktober 2023)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v1i3.263

Abstract

This Student Creativity Program (PKM) aims to increase the understanding of students of the Faculty of Social Sciences at Makassar State University about the role of the Ombudsman in public services. With a focus on training and interactive activities, the PKM aims to provide an in-depth understanding of the role of the Ombudsman as well as optimal ways of monitoring and supervision related to public services. Before the PKM, only 40% of students understood the role of the Ombudsman. After participating in PKM activities, students' understanding increased significantly to 75%. This result reflects the positive impact of PKM on increasing students' awareness of the role of the Ombudsman. Students also appreciated this activity, considering it very useful for increasing the role and supervision of the Ombudsman in public services. Thus, this PKM not only contributed to students' understanding but also taught them to participate in ensuring the quality of public services through the role of the Ombudsman.
Co-Authors Andi Akram Nur Risal Darmayanti, Dyan Paramitha Rivai, Andi Muhammad Rivai, Andi Tenri Ola Sitti Syarifah Wafiqah Wardah