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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Scientific Research, Education, and Technology
Fadhilah, Farras
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : Journal of Scientific Research, Education, and Technology

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Determinants Influencing the Decision to Use the ShopeePay Digital Wallet in Generation Z in North Bekasi City Fadhilah, Farras; Muhammad Richo Rianto
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.57

Abstract

The research's main objective is to measure the decision of generation Z in North Bekasi City to use the ShopeePay digital wallet which is influenced by financial literacy, perceived benefits, perceived convenience, and income. This study used quantitative methods with purposive sampling techniques and a total sample of 145 respondents. Using the structural equity model (SEM) – SmartPLS 4.0. The results of this study provide an explanation that the variables perceived benefits, perceived convenience, and income have a positive effect on the decision to use the ShopeePay digital wallet in generation Z in North Bekasi City. However, the financial literacy variable has no effect on the decision to use the ShopeePay digital wallet.
Co-Authors Amanda Putri, Rizka Chaidir, Muhammad Darmansyah, Tengku Rahma Nasution, Saila Rianto, Muhammad Richo Satya, Eka