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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Student Scientific Creativity Journal
Meita Rahayu
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Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Meningkatkan Kesadaran Pentingnya Tanda Daftar Usaha bagi Pelaku Usaha Rumahan melalui Penyuluhan Door to Door di Wilayah Margaluyu Noerma Kurnia Fajarwati; Kurnia Dwi Sari Utami; Akbar Marzuqi; Aldi Prayuga; Meita Rahayu; Mirna Sumyati; Siti Nurhamilah; Imelia Putri
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 3 (2024): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i3.537

Abstract

Business Registration Certificate (TDU) is an essential element in strengthening the legality and sustainability of small businesses, particularly in providing legal protection as well as access to funding and training opportunities. Increasing awareness of the importance of TDU among home-based entrepreneurs is a crucial step in reinforcing the legality and sustainability of small enterprises, especially in the Margaluyu region. The primary focus of this activity is to enhance understanding of the benefits of TDU, including legal protection and access to various opportunities such as funding and training. Direct engagement with entrepreneurs allows for the identification of their specific needs and challenges. Through a door-to-door outreach approach, this program aims to provide a deep understanding of the benefits of TDU, ranging from legal protection aspects to access to funding and training opportunities. By involving entrepreneurs directly, this method effectively addresses the specific needs and challenges faced by home-based businesses in Margaluyu. The results of this outreach indicate an increase in understanding and participation among entrepreneurs in legally registering their businesses, which is expected to promote more sustainable local economic growth.
Analisis Penilaian Konsumen Terhadap Ekuitas Merek Ayam Geprek Di Kota Serang Rodiatul Ulfah; Meita Rahayu; Syamsul Hidayat
Student Scientific Creativity Journal Vol. 2 No. 1 (2024): Januari : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i1.2830

Abstract

This research was conducted to measure the brand equity of four geprek chickens in Serang, namely Geprek Bensu Serang Timur, Ayam Geprek Bun Bun Pakupatan Serang, Ayam Geprek Panglima, and Ayam Geprek Labbaik Chicken Pakupatan Serang. The population in this study were Geprek Chicken consumers in Serang. Using Aaker’s 4 variable method, namely brand awareness, brand association, impression of quality, and brand loyalty. The results of this research revealed that Ayam Geprek Bensu east Serang had the brand awareness that was most remembered by respondents, the brand association for Ayam Geprek Bensu east Serang was the most positive, and brand loyalty was the highest. Meanwhile, Ayam Geprek Labbaik Chicken has the impression of the best quality.
Co-Authors Akbar Marzuqi Aldi Prayuga Imelia Putri Kurnia Dwi Sari Utami Mirna Sumyati Noerma Kurnia Fajarwati Rodiatul Ulfah Siti Nurhamilah Syamsul Hidayat