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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Anggita Kumala Sari
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sosialisasi Strategi Usaha UMKM Mbak Atik Isra Kesuma; Anggita Kumala Sari; Atika Frimalendra; Viona Ramifa Reja; Vivi Nila Sari
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.300

Abstract

Micro, Small, and Medium Enterprises (MSMEs) has long been recognized as an important pillar in a country's economic development. In the 21st century, MSMEs are increasingly gaining attention from the government, academia, and the general public as the driving motor of sustainable and inclusive economic growth. MSMEs have unique characteristics that distinguish them from large companies. They generally have a smaller scale, a limited number of employees, and limited access to financial and technological resources. Nonetheless, MSMEs have great potential in creating jobs, encouraging innovation, and improving public welfare. The existence of MSMEs has a significant economic impact. They became a major source of income for many families, reduced unemployment rates, and increased per capita income. MSMEs also play a role in reducing economic and regional disparities, as they often operate in rural and remote areas that are less affordable by large companies. In addition, MSMEs also play a role in promoting economic and environmental sustainability. In its smaller businesses, MSMEs tend to use resources efficiently and contribute to sustainable economic development. Many MSMEs are involved in sectors such as renewable energy, waste treatment, and environmentally friendly products However, MSMEs still face various challenges. Some of these include limited access to financing, a shortage of managerial skills, and limitations in utilizing technology.
Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan” Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i3.255

Abstract

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.
Co-Authors Annisa Salsabilla Atika Frimalendra Isra Kesuma Ramdani Bayu Putra Suci Indah Sari Viona Ramifa Reja Vivi Nila Sari