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All Journal EKONOMIS : Journal of Economics and Business Sebatik Jurnal Manajemen Retail Indonesia (JMARI) Procedia of Social Sciences and Humanities
Lailla, Nor
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role Of MSME Marketing Strategy In Achieve Competitive Advantage: Peran Strategi Pemasaran UMKM Dalam Mencapai Keunggulan Kompetitif Lailla, Nor; Sriminarti, Nurul
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.142

Abstract

MSMEs contribution to economic growth makes the MSMEs perfomance need to be improved. In the case a number of factors: product, promotion, price, distribution channel, digital marketing must be considered to improve the perfomance in MSMEs, enterpreneur ship and market orientation, so the aim of this research is provide concept marketing strategy in achieve competitive advantage. This research is use qualitative through interview with MSME. The result of this study is provide consept business strategic that can be praticed by MSMEs will improve competitive advantage. The strategic concept design include: improvement of product and service quality, attract consumers with promotion, specify of price, decide distribution channel, digital marketing. The consep of this marketing strategy can be use UMKM in changing conditions of competitive advantage.
Organizational Change On Employee Performance: Pengaruh Perubahan Organisasi Terhadap Kinerja Karyawan Lailla, Nor; Mardi
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.145

Abstract

Along with the current business development, employees are one of the important elements in an organization. Employee performance determines the success or failure of an organization. Therefore, the organization must make internal changes whose impacts tend to affect the work of employees so that they can improve the organization itself. The purpose of this paper is to determine the relationship between organizational change and employee performance. This research methodology uses a Systematic Literature Review (SLR), which is a synthesis of literature research that is carried out by identifying, analyzing, then evaluating through the collection of existing data by searching through research selection. Information used with several international and national journals obtained by screening from Publish or Perish. The benefit of this study is to determine the effect of the relationship between organizational change and employee performance. The results showed that organizational change was related to changes in strategy, culture, employee attitudes, organizational structure, technology, communication leadership, and employee development affecting employee performance.
PERILAKU GENERASI MILENIAL DALAM MENGGUNAKAN APLIKASI GO FOOD DI TANGERANG SELATAN Hananto, Djoko; Lailla, Nor
Sebatik Vol. 28 No. 1 (2024): June 2024
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v28i1.2132

Abstract

Generasi milenial, yang lahir antara tahun 1980 dan 2000, saat ini mendominasi berbagai aktivitas bisnis. Tumbuh bersama kemajuan teknologi, generasi ini memiliki nilai-nilai dan perilaku yang berbeda dari generasi sebelumnya. Penelitian ini mengkaji faktor-faktor yang mendorong keputusan generasi milenial dalam menggunakan aplikasi GoFood, dengan fokus pada analisis dampak ekonomi dari perilaku mereka. Hasil penelitian menunjukkan bahwa User Generated Content (UGC) tidak memiliki dampak ekonomi yang signifikan terhadap penggunaan GoFood. Sebaliknya, pemanfaatan teknologi dan informasi, perilaku konsumtif, dan kecenderungan untuk menghindari aktivitas yang membutuhkan usaha fisik (misalnya, memasak) memiliki dampak ekonomi yang signifikan terhadap penggunaan GoFood. Artinya, kemudahan penggunaan aplikasi, keinginan untuk mendapatkan kepuasan instan, dan preferensi terhadap kenyamanan berkontribusi pada meningkatnya penggunaan GoFood di kalangan generasi milenial. Kemudahan akses teknologi mempermudah milenial dalam mendapatkan apa yang mereka inginkan dengan cepat, sedangkan perilaku konsumtif mereka mendorong peningkatan permintaan akan layanan seperti GoFood. Kecenderungan untuk memilih kenyamanan daripada usaha fisik juga menjadi faktor penting dalam keputusan mereka menggunakan layanan ini. Dengan memahami faktor-faktor pendorong penggunaan GoFood di kalangan milenial, bisnis dapat mengembangkan strategi pemasaran yang lebih efektif untuk menjangkau dan mempertahankan pelanggan dari generasi ini. Hasil penelitian ini juga memberikan wawasan berharga bagi para pembuat kebijakan untuk merancang regulasi yang tepat guna mendorong pertumbuhan ekonomi digital. Pemahaman mendalam tentang perilaku ekonomi generasi milenial dapat membantu dalam merancang kebijakan yang mendukung inovasi teknologi dan ekonomi digital secara keseluruhan.
Determinan Work Engagement dan Proactive Personality Terhadap Innovation Work Behaviour pada Karyawan Generasi Milenial di Jakarta Lailla, Nor; Tarmizi, M. Irfan; Hananto, Djoko; Gunawan, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1554

Abstract

Innovative work behavior (IWB) is a very important factor in achieving competitive advantage and continuity of an organization, especially for millennial employees. This research discusses Work Engagement and Proactive Personality that occur in millennial generation employees. The method used in this research is a quantitative method with a population of millennial generation employees in Jakarta. The sample used used a sampling technique, namely purposive sampling, with 100 respondents. The results of this research are that the Work Engagement variable has a significance value for Innovation work behavior of 0.049, while the Proactive Personality variable has a significance value for Innovation work behavior of 0.058. From the coefficient of determination, it can be concluded that the Work Engagement and Proactive Personality variables influence Innovation work behavior by 16.6%, while the other variables are 83.4% influenced by other variables.
Pengaruh Knowledge Management Terhadap Peningkatan Kinerja UMKM Samama Jamilah, Siti; Utama, Rony Edward; Lailla, Nor; Nugroho, Wawan Sadtyo
Jurnal Manajemen Retail Indonesia (JMARI) Vol 5 No 1 (2024): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i1.3132

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui knowledge implementing, knowledge creating, dan knowledge sharing terhadap kinerja UMKM di Bojongsari Depok. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian explanatory research yang digunakan untuk mengetahui seberapa besar hubungan antar faktor. Populasi dalam penelitian adalah UMKM Samama di Bojongsari Depok . Kuesioner yang disebar melalui google form sebanyak 138 responden, namun kuesioner yang Kembali sebanyak 49. Untuk mengukur kelayakan data melalui aplikasi SPSS . Hasil penelitian menunjukan bahwa knowledge implementing, knowledge creating, dan knowledge sharing baik secara partial berpengaruh terhadap kinerja UMKM di Bojongsari Depok. Variabel knowledge implementing , knowledge creating, dan knowledge sharing berpengaruh secara bersama-sama terhadap faktor kinerja UMKM sebesar 80,6% sedangkan sisanya 19,4 % dipengaruhi oleh faktor lainnya.
Co-Authors Ade Gunawan Hananto, Djoko Mardi Siti Jamilah Sriminarti, Nurul Tarmizi, M. Irfan Utama, Rony Edward Wawan Sadtyo Nugroho, Wawan Sadtyo