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All Journal Jurnal Sistim Informasi dan Teknologi Jurnal Dedikasi Masyarakat
Seniorita
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Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Analysis of the Influence of Digital Comment History on The Effectiveness of Product Sales Strategies in E-Commerce Shopee Seniorita; Febri Sari Siahaan; Mahrizal; Amat Suroso; Lilik Suryaningsih
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.365

Abstract

This research aims to analyze how the influence of digital comment factors affects the level of product sales on Shopee e-commerce. We use a quantitative-qualitative approach, utilizing primary data from digital product sales, opinions, and consumer assessments in e-commerce, along with secondary data from sources like product-related literature. The study population includes all products available through e-commerce. The sampling technique uses a combination of probability sampling and non-probability sampling. The research results show that the digital comment variable has a significant influence on the level of product sales in e-commerce. Research demonstrates that positive opinions significantly boost product sales, aligning with the widely held belief that positive feedback can bolster consumer interest and confidence in the product. On the other hand, negative opinions also show a significant positive influence, indicating that transparency and honesty in consumer reviews can have a beneficial impact on product sales. This highlights the importance of not only focusing on positive feedback but also managing negative reviews well as part of an effective marketing strategy in digital environments such as e-commerce. Digital consumer assessments do not show a significant influence on product sales. This suggests that consumers tend to trust first-hand experiences from other consumers' reviews rather than relying solely on numerical ratings in isolation.
Optimalkan potensi mahasiswa: Program pelatihan kewirausahaan terintegrasi Karma; Seniorita; Andi Baso Adil Natsir; Muhammad Ridwan; Mauli Kasmi
Jurnal Dedikasi Masyarakat Vol. 4 No. 2 (2021): Jurnal Dedikasi Masyarakat
Publisher : P3HKI - Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jdm.v4i2.3011

Abstract

Entrepreneurship development among students has an important role in increasing creativity, innovation, and economic independence. The background to the importance of entrepreneurship for students is highlighted as a response to challenges in an increasingly competitive world of work and the increasing need for economic independence. The structured implementation method is described, including tenant recruitment patterns, approaches to selecting prospective participants, as well as the entrepreneurship training methods applied. The results of entrepreneurship development activities include the formation of selected student business groups (tenants), the implementation of entrepreneurship training, and a positive impact on students' mindsets and abilities in generating business. In its implementation, various effective strategies have been implemented to overcome obstacles such as limited resources, differences in background and knowledge, as well as technical and technological obstacles. Entrepreneurship development activities have succeeded in making a significant contribution to shaping the entrepreneurial spirit and economic independence of students. Even though faced with various obstacles, appropriate mitigation efforts have produced positive impacts that can be seen from the formation of student business groups, changes in mindset, and increased students' ability to generate business. The next steps need to focus on strengthening and expanding the program to broaden its positive impact and maintain the sustainability of student entrepreneurial initiatives.
Co-Authors Amat Suroso Andi Baso Adil Natsir Febri Sari Siahaan Karma Lilik Suryaningsih Mahrizal Mauli Kasmi Muhammad Ridwan