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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Aswawi, Nurafiah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : Journal Economics Technology and Entrepreneur

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FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN NASABAH MEMILIH BANK SYARIAH. STUDY KASUS PADA PELAKU BISNIS MUSLIM DI PASAR BARU DAN PASAR MANDONGA KENDARI Aswawi, Nurafiah
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1202

Abstract

The objectives of this study are: (1) To explain the role of decision-making factors in encouraging Muslim business people to choose Islamic bank as places for financial transactions; (2) To explain the views of Muslim business people about the factors that encourage them to make decisions to choose Islamic bank as places consists of; for financial transactions. This research is a qualitative research using 30 informants and using qualitative data analysis according to Bugin which data reduction, data presentation, and data verification. The results of this study have shown that; (1) Attitudes of other people, situations, services, promotions and strategic locations/places are the most important factors that have influenced the decision of Muslim business people in Pasar Baru and Pasar Mandonga Kendari to choose a Sharia Bank as a place for financial transactions; (2) The views of Muslim business people in Pasar Baru and Pasar Mandonga Kendari regarding the factors that encourage them to make a decision to choose an Islamic bank as a place for financial transactions are positive views based on physical evidence, reliability, responsiveness, assurance and empathy.
Co-Authors Indri Hapsari Makmur, Muhammad Rizaldi Murini, Murini Nisrina Hamid Nur Aisyah Rabbani, Inayah Abdillah Rizki, Selvi Diliyanti Sofian Maskar, Muhammad Yuan Swastika, Yuan