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All Journal JCRS (Journal of Community Research and Service) Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Integrative Sciences
Sanny, Annisa
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Journal : International Journal of Integrative Sciences

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Analysis of Price Perceptions, Product Quality and Location on Purchasing Decisions for Kenangan Coffee at the Binjai Store Nst, Muhammad Yusuf Hidayah; Ritonga, Husni Muharram; Sanny, Annisa
International Journal of Integrative Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i8.11113

Abstract

This research aims to analyze the influence of price perceptions, product quality and location on purchasing decisions at Kopi Kenangan. A quantitative approach was used with accidental sampling technique and the sample size was 99 respondents, calculated using the Slovin formula. Data were analyzed using multiple linear regression with SPSS. The results show that price and location perceptions have a significant effect on purchasing decisions, while product quality does not show a significant effect. The F test confirms that simultaneously, these three variables have a significant effect on purchasing decisions
Co-Authors Daulay, Muhammad Toyib Dhea Yulianisa Muhammad Toyib Daulay Nst, Muhammad Yusuf Hidayah Putri, Indah Febriani RITONGA, HUSNI MUHARRAM Rizky, M. Chaerul Sarifudin, Adam Sihombing, Ayu Juni Suwarno Suwarno Syahputra, Aditia