<![CDATA[Abstrak:Secara geografis Kampung Malasom Distrik Aimas memiliki potensi strategis karena terletak di pusat kota dan pemerintahan Kabupaten Sorong Provinsi Papua Barat Daya. Berangkat dari Rencana Pembangunan Daerah (RPD) Kabupaten Sorong Tahun 2023 ditemukan data bahwa tingkat kesejahteraan masyarakat masih rendah. Temuan ini didukung dengan data BPS Kabupaten Sorong yang menunjukkan bahwa angka kemiskinan sejak tahun 2020 - 2022 terus meningkat. Oleh karena itu, tujuan pengabdian ini yakni: (1) Meningkatkan omset mitra sasaran, (2) Meningkatkan pengetahuan dan skill SDM mitra sasaran, (3) penerapan teknologi pada aspek produksi dan pemasaran. Metode pengabdian masyarakat mencakup pra kegiatan (observasi dan wawancara), pelaksanaan kegiatan (FGD, sosialisasi, pelatihan, dan pendampingan), serta evaluasi kegiatan melalui lembar analisis level keberdayaan mitra sasaran serta wawancara partisipatif pasca pelaksanaan program. Hasil pengabdian kolaborasi sosial UNS dan UNIMUDA Sorong yang membawa semangat tourismpreneur berhasil membawa mitra sasaran Rumah Etnik Papua dan Pemuda Karang Taruna Malasom naik level dari aspek omset meningkat hingga 525%, kualitas pengetahuan dan skill SDM terpenuhi 100%, serta aspek aksesibilitas digital (penerapan teknologi) terpenuhi 100%.Abstract: Geographically, Malasom Village, Aimas District has strategic potential because it is located in the city center and government of Sorong Regency, Southwest Papua Province. Based on the 2023 Sorong Regency Regional Development Plan (RPD), data was found that the level of community welfare is still low. This finding is supported by Sorong Regency BPS data which shows that the poverty rate from 2020 - 2022 continues to increase. Therefore, the objectives of this service are: (1) Increasing the turnover of target partners, (2) Increasing the knowledge and skills of target HR partners, (3) applying technology to production and marketing aspects. Community service methods include pre-activity (observation and interviews), implementation of activities (FGD, socialization, training and mentoring), as well as activity evaluation through target partner empowerment level analysis sheets and participatory interviews after program implementation. Results of UNS and UNIMUDA Sorong social collaboration service which carries the Tourismpreneur spirit, succeeded in bringing the target partners Rumah Etnik Papua and Karang Taruna Malasom Youth to a level up in terms of turnover increasing to 525%, the quality of HR knowledge and skills being met 100%, and the aspect of digital accessibility (application of technology) being fulfilled 100%.]]>
