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All Journal Jurnal Mahasiswa Entrepreneur
Anhar, Muh. Barry Nur
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA ROTI BAKAR BANDUNG BONDOWOSO (Studi Kasus Pada Franchise RB. Duzzi) Syama, Nur Izzuddien; Rachman, Riza; Anhar, Muh. Barry Nur; Safitri, Fina; Rahman, Yasyfi Aufa; As’adiyah, Bunga Banafsaj Amiratul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4228

Abstract

This research intend to analyze marketing strategies that can increase sales at Roti Bakar Bandung Bondowoso (RB. Duzzi), a toast franchise. In the context of increasingly fierce competition, effective marketing strategies are the key to success in increasing sales. Through a SWOT analysis approach (Strengths, Weaknesses, Opportunities and Threats), this research explores the internal and external factors that influence RB sales. Duzzi. The results of this research provide a better understanding of the strengths, weaknesses, opportunities and threats faced by RB. Duzzi, as well as providing recommendations for marketing strategies that can be implemented to increase sales. Thus, this research contributes to the development of more effective marketing strategies in the context of the toast franchise business.
Co-Authors As’adiyah, Bunga Banafsaj Amiratul Rachman, Riza Rahman, Yasyfi Aufa safitri, fina Syama, Nur Izzuddien