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Journal : Indonesian Journal of Contemporary Multidisciplinary Research

Sharia Marketing in Business: Paradigm, Ethics and Implementation of Islamic Principles Hidayat, Chaerul; Rini Ariza; Aan Fadillah; Muhammad Reza; Amali
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.9785

Abstract

Marketing is the main focus for companies in their efforts to develop and maintain their business. This article reviews in detail the concept of marketing in a general context and sharia marketing. Sharia marketing emphasizes Islamic moral principles such as faith, khalifah, balance, and justice, which form the basis for the strategy, tactics, values, and image of Islamic marketing. In addition, in practice, Islamic marketing also includes aspects of spirituality, considering competition as a partner to spur creativity. Specific characteristics of Islamic marketing include unity, faith, balance, justice, freedom of will, and benevolence. Islamic marketing ethics emphasize integrity, honesty, and good service. It is hoped that by applying these principles, companies can create a healthy business environment and provide benefits for all parties involved
Utilization of Media and Technology in Learning Islamic Religious Education Amrullah, Hilman Ihza; Alif Nur Fathlii Amarta; Taufik Qurhahman; Amali
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.10010

Abstract

This research explores the use of media and technology in learning Islamic Religious Education in the digital era. The application of modern technology and interactive media has the potential to improve the quality and effectiveness of the PAI learning process. This study will analyze various technological platforms and tools used to deliver PAI material to students. Digital media such as learning videos, mobile applications and e-learning platforms can help improve students' understanding of PAI material. Apart from that, the use of technology also facilitates more interactive and interesting learning, and supports independent learning. This study also emphasizes the importance of educators' readiness to integrate technology into the PAI curriculum and the need for training and support for teachers. Proper use of technological media will bring positive changes in Islamic Religious Education learning