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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik
Fitriani, Andini Restu
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Decision Sciences, Operations Research & Management

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Journal : Professional : Jurnal Komunikasi dan Administrasi Publik

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Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran Putri, Ivana; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fitriani, Andini Restu; Aprilia, Sisca Dwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6021

Abstract

The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.
Co-Authors Aprilia, Sisca Dwi Putri, Ivana Suryasuciramdhan, Arfian Zulfikar, Meiby