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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Mawarnie, Devy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh kualitas produk dan harga terhadap keputusan pembelian di Toserba Borma Cikutra Mawarnie, Devy; Fahira, Dinda Marsya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2622

Abstract

The era that is currently underway is driving changes in Indonesia, as well as the increase and development of the business world, which is increasingly rapid. With this comes the rise of the goods and services industry. Retail companies must know what the needs and expectations of consumers are in order to allow them to purchase a product. This study aims to analyze the effect of product quality and price on purchasing decisions. Borma is a department store that is quite large, cheap, and complete because the price is cheap and the goods are quite complete. So the purpose of this research is to know the effect of product quality and price on consumer purchasing decisions at the Borma Cikutra department store. The object of this study is consumers who have made purchases at the Borma Department Store, and the population is unknown. The method used in this study uses multiple linear regression analysis with the SPSS application to process the data. The data used is primary data collected via questionnaires, with samples drawn from 97 Borma department store customers. The results of this study indicate that product quality and price have a significant effect on purchasing decisions.
Kondisi Makroekonomi Dan Solvabilitas Terhadap Profitabilitas Serta Kausalitasnya Pada PT Martina Berto Tbk Dan PT Mustika Ratu Tbk Dasman, Sunita; Ridho, Fajar; Mawarnie, Devy; Widiastuti, Widiastuti; Wiyatno, Tringudi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1556

Abstract

Tujuan penelitian ini adalah untuk mengkaji dampak kondisi makroekonomi yang diukur dengan tingkat inflasi dan pertumbuhan ekonomi terhadap profitabilitas pada perusahaan PT Martina Berto TBK (MBOT) dan PT Mustika Ratu TBK (MRAT) Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis d menggunakan regresi linier berganda menggunakan generalized least square (GLS), Granger Causality test, dan Compare Mean antara PT Martina Berto TBK (MBOT) dan PT Mustika Ratu TBK (MRAT). Faktor yang berpengaruh terhadap profitabilitas yang diukur dengan return on asset (ROA) pada PT Martina Berto Berta (MBOT) dan PT Mustika Ratu Tbk (MRAT) adalah solvabilitas yang diukur dengan debt to equity ratio (DER) dan pertumbuhan ekonomi yang diukur dengan produk domestik bruto (PDB) periode 2006 – 2022. Sedangkan tingkat inflasi tidak mempengaruhi profitabilitas.
Co-Authors Dasman, Sunita Fahira, Dinda Marsya Ridho, Fajar WIDIASTUTI - Wiyatno, Tringudi