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All Journal Informatika Madani: Multidisciplinary Scientific Journal
Pasaribu, Yogi Oriena
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Strategi Komunikasi Global Dalam Praktik Pemasaran Global Jubaidah, Siti; Pasaribu, Yogi Oriena; Nurleli, Nurleli; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5398

Abstract

This research is based on the desire to analyze the role of global communication strategies in current global marketing practices where competition is high. The analytical tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through collecting information and studying documents, such as e-books, journal articles and papers. The ideas that will be put forward highlight: first, the concept of global marketing communications; second, variables that influence global communication; third, global marketing communications strategy; fourth, the benefits of global marketing communications. The research results concluded that the marketing activities implemented were based on a planned strategy design based on the results of an analysis of the competitive conditions of a product's industry at various levels of the product life cycle, which needed to be communicated between the company and the target market. In this activity, global marketing communication is very important, because through appropriate marketing communication in accordance with culture, life style, buying habits, consumer consumption patterns, communication media, target consumers.
Kontribusi SDM Bidang Ekonomi Kreatif Dalam Mengurangi Kemiskinan Sinaga, Nailan Ni’mah; Leli, Nur; Pasaribu, Yogi Oriena
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10455984

Abstract

The creative industry is an important field that must continue to be developed over time and needs to be built together in its development because it is one of the pillars of the country’s economy.  This research aims to find out that the creative economy plays an important role in improving the Indonesian economy to increase employment opportunities and reduce poverty.  Literature study was chosen as the method.  The development of the creative economy shows a positive picture because the economic growth generated is above average.  The main factor that drives the growth of the creative industry in Indonesia is the quality of human resources which continues to develop and is dominated by young people plus the ability of human resources who can combine culture with art.
Co-Authors Leli, Nur Nurleli, Nurleli Sinaga, Nailan Ni’mah Siti Jubaidah, Siti Suhairi Suhairi