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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Moneter : Jurnal Keuangan dan Perbankan
Kemora, Haura
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Beyond Intent: An Empirical Study on the Underlying Factors of Cash Waqf Contribution Pasaribu, Popy Novita; Kemora, Haura
Jurnal Manajemen (Edisi Elektronik) Vol. 15 No. 1 (2024): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v15i1.16154

Abstract

In pursuit of a flourishing Indonesia by 2045 through the productive waqf movement, collaborative efforts are essential to optimize resources and unleash the full potential of waqf. This research delves into the determinants influencing individuals' inclination to contribute to cash waqf, encompassing variables such as religiosity, education, information influence, comfort, trust in waqf institutions, and perceptions of ihsan. Two independent dummy variables, namely the impact of the covid-19 pandemic on cash waqf and pre-pandemic cash waqf participation, are employed to assess whether past waqf behavior influences future intentions. The dependent variable is engagement in cash waqf. Utilizing a purposively distributed questionnaire via Google Form in Jakarta, 107 responses were obtained through snowball sampling. Regression analysis using SPSS 26.0 revealed that comfort, trust in Waqf Institutions, and Ihsan positively impact the interest in participating in cash waqf. Interestingly, the perception of the covid pandemic did not affect the intention to contribute cash waqf, but individuals who had previously participated in cash waqf before the pandemic exhibited a significant likelihood to continue their contributions.
Optimizing Digital Marketing Efforts Through Neuromarketing: Systematic Review Kemora, Haura; Pasaribu, Popy; Marlina, Asti; Himawan, Erry Nugroho
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 1 (2024)
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i1.474

Abstract

Neuromarketing, as a neuroscientific approach to understanding human behavior and decision-making in marketing, holds significant promise for optimizing digital marketing strategies. This systematic review addresses the gap in research regarding the impact of neuromarketing on digital platforms like social media, websites, and e-commerce. By synthesizing existing literature, the review aims to bridge consumer behavior analysis with neuromarketing applications in digital marketing. Key themes identified include a deeper understanding of consumer behavior, improved targeting and personalization, optimized user experience (UX), enhanced ad effectiveness, and data-driven decision-making. These themes highlight the practical benefits of integrating neuromarketing insights into digital marketing strategies, allowing businesses to connect with their target audience more effectively. Compared to traditional methodologies, neuromarketing techniques offer a more accurate understanding of consumer responses and preferences, facilitated by advanced neuroscience tools like EEG, fMRI, eye tracking, and facial coding. Leveraging these tools enables marketers to align digital efforts with consumer preferences, leading to a more efficient and cost-effective marketing approach.
Co-Authors Himawan, Erry Nugroho Marlina, Asti Pasaribu, Popy Popy Novita Pasaribu, Popy Novita