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All Journal Jurnal Akuntansi dan Ekonomika JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Oktarici, Eddo Nanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Potensi Pengembangan Kawasan Desa Wisata Di Pulau Galang Lawita, Nadia Fathurrahmi; Ulfah, Mutia; Sabrina, Nova; Putri, Ancala Laras; Oktarici, Eddo Nanda; Latifa, Nurul; Nasution, Lala Zakiya; Maharani, Fazila; Ningsih, Fifi Suria; Dillah, Shalsha
Akuntansi & Ekonomika Vol 14 No 1 (2024): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v14i1.6411

Abstract

This research aims to identify the tourism potential of Galang Island. The assumption underlying this research is that the development of a Tourism Village area can increase the overall tourism attractiveness of Galang Island and provide economic and social benefits for the local community. This research uses a case study approach because it is in accordance with the nature of research that centers on observing specific phenomena and contexts so that researchers can collect data thoroughly through observation, interviews, and document analysis related to the development of the Tourism Village area on the island. This research found that Galang Island has significant tourism potential with community support, but the challenges of infrastructure and economic empowerment still need to be overcome and require further research for tourism diversification and collaboration with the private sector.
Analisis Pengaruh Pemasaran Media Sosial dan Kualitas Pelayanan Terhadap Keputusan Pembelian Alluneed Batam Ameliah, Rizka; Oktarici, Eddo Nanda
Jurnal Aplikasi Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Aplikasi Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12630573

Abstract

Penelitian membahas bagaimana dampak dari social media marketing (X1), service quality (X2) terhadap purchase decision pada Alluneed Indonesia Batam. Penelitian ini memakai populasi konsumen Alluneed Indonesia di Kota Batam. Penelitian ini memakai kuesioner berbasis web melalui Google Form untuk mengumpulkan data dari 100 responden memakai metode purposive sampling. Penelitian yang sedang dilakukan merupakan penelitian berorientasi pada data kuantitatif, serta analisis data memakai uji analisis regresi multi-linear. Temuan penelitian memperlihatkan bahwasanya social media marketing memberikan pengaruh positif beserta signifikan pada keputusan pembelian, dengan nilai thitung senilai 5.279 yang lebih besar dari nilai t tabel 1.985. Begitu pula dengan kualitas layanan, yang juga memberika pengaruh positif serta signifikan pada keputusan pembelian, dengan nilai thitung sebesar 10.702 yang juga lebih besar dari nilai t tabel 1.985. Selain itu, kedua variabel tersebut secara bersamaan memberikan dampak yang menguntungkan dan penting pada keputusan untuk membeli, seperti yang diperlihatkan nilai F hitung sebesar 204.771 yang melebihi nilai Ftabel 3.09.
Analisis Pengaruh Service Quality Digital Banking Wokee Dan Customer Experience Terhadap Customer Satisfaction Bank Bukopin Syahfitri, Delviranti; Oktarici, Eddo Nanda
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7042

Abstract

Wokee is a fintech application that was established in 2017. Nevertheless, company entities persistently pursue innovation and expansion by incorporating features and advantages that can be fully utilised by KB Bukopin customers. The public's need for convenient financial services and the gradual shift of transactions to the digital domain have given rise to several financial enterprises that are actively expanding their digital operations. This study investigates the operations and activities of PT Bank Bukopin KCU Nagoya Branch. The research utilised a national sample of approximately 100 respondents, obtained through the WOKE survey. The researchers utilised data processing software tools, specifically SPSS Version 25. The research findings demonstrated a direct and substantial impact of service quality on consumer satisfaction. The customer experience has a substantial impact on consumer satisfaction. The quality of service and customer experience have a simultaneous impact on customer satisfaction at Bank Bukopin KCU Nagoya Batam branch.
Co-Authors Ameliah, Rizka Dillah, Shalsha Latifa, Nurul Lawita, Nadia Fathurrahmi Maharani, Fazila Mutia Ulfah Nasution, Lala Zakiya Ningsih, Fifi Suria Putri, Ancala Laras Sabrina, Nova Syahfitri, Delviranti