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p-Index From 2019 - 2024
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All Journal International Journal of Social Service and Research
Anggoro, Tommy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Service Quality, Company Image and Trust on Customer Satisfaction of Muamalat Bank Anggoro, Tommy; Karyatun, Subur; Digdowiseiso, Kumba
International Journal of Social Service and Research Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i02.708

Abstract

This study aims to address the existing research gap by investigating the impact of service quality, company image, and trust on customer satisfaction at Bank Muamalat Fatmawati branch, South Jakarta. The sample comprises 100 respondents who are customers of the mentioned branch. Primary data was collected through the distribution of questionnaires, and the data analysis utilized inferential analysis, employing multiple linear regression via the Statistical Product and Service Solution (SPSS) version 23.0 program. The results of the multiple linear regression analysis reveal that the service quality variable has a positive and significant influence on customer satisfaction at Bank Muamalat Fatmawati branch, South Jakarta. Similarly, the corporate image variable exhibits a positive and significant impact on customer satisfaction at the same branch. Additionally, the variable of trust demonstrates a positive and significant influence on customer satisfaction at Bank Muamalat Fatmawati branch, South Jakarta.
Co-Authors Karyatun, Subur Kumba Digdowiseiso, Kumba