Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Alfira, Sonya
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of the Digital Era on Corporate Strategic Decisions: A Literature Review Alfira, Sonya; Anshori, Mochammad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital age is changing the global landscape through technological innovations such as cloud services, sensors, Big Data analytics and the Internet of Things. These changes affect the global economy and require companies to develop employees to capitalize on opportunities. Employees are becoming important assets in achieving the company's vision, with digital capabilities playing a crucial role in achieving business goals. This article analyzes the impact of the digital age on companies' strategic decisions, focusing on cost efficiency, data collection, and enhanced customer experience. With a qualitative descriptive approach, the article uses narratives to describe the influence of technology in corporate strategy without numerical data. Corporate strategy in the digital age includes staying ahead of the competition, adapting to market changes, developing resources, and achieving financial goals. HR management is also crucial in this adaptation, facing challenges such as integration of new technologies, management of millennial employees, and transformation of HR competencies. Adapting the right strategies, especially those led by corporate objectives, is key to competitive advantage in the digital age, demanding adaptation across various aspects of the business.
Co-Authors Anshori, Mochammad Nurita Andriani