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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Media Hukum Indonesia (MHI)
Vilani, Laurencia
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Implementasi Nilai-Nilai Kebangsaan Bersumber UUD 45 dan NKRI Pada Peran Manajemen Sekuriti Guna Meningkatkan Kesadaran, Keamanan Data Pribadi Media Sosial Instagram Naomira, Allysa Devia; Soesanto, Edy; Vilani, Laurencia
Media Hukum Indonesia (MHI) Vol 2, No 2 (2024): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11209977

Abstract

In the digital era which is increasingly developing rapidly, information technology and the internet have revolutionized the way humans communicate. One of the impacts is the emergence of social media as the main platform for interacting and exchanging information. Social media such as Instagram has become an inseparable part of human life. This platform is not only a means of obtaining information, but also a forum for sharing and disseminating information to a wide audience. However, easy access to information on social media, including personal data and privacy, opens up opportunities for abuse. This needs to be taken care of so that interactions on social media are safe and avoid danger. Personal data is an important element of human rights, closely tied to personal rights and the right to privacy. This is confirmed in the 1945 Constitution and human rights principles which guarantee security for every individual. In Indonesia, personal data protection is still weak, the personal data law has just been enacted in Law no. 27 of 2022 concerning Personal Data Protection. as one source of leakage of personal data information due to low awareness of users regarding personal data security. This is made worse by the lack of education and training from Instagram.
Pemanfaatan Big Data dalam Peningkatan Efektivitas Strategi Komunikasi Marketing Terpadu pada Perusahaan E-Commerce Damayari Syira, Syahdina; Fauzi, Achmad; Woestho, Choiroel; Vilani, Laurencia; Firmansyah, Prado Dian; Pratama, Demas Rizky; Apriliana, Atun Dwi; Ghaffar, Naufal Shafly Abdul; Putri, Dhea Amelia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1511

Abstract

This study aims to review the role of Big Data in marketing communication strategies in E-Commerce companies and what strategies companies use in developing their business by relying on Big Data. The method used in this research is qualitative, the material collected is in the form of words, and pictures, not numbers, meaning that the research results are made as is or by the actual situation. The results of this study indicate that the existence of Big Data in developing marketing communication strategies has a positive impact on both consumers and companies.
Co-Authors Achmad Fauzi Apriliana, Atun Dwi Damayari Syira, Syahdina Edy Soesanto Firmansyah, Prado Dian Ghaffar, Naufal Shafly Abdul Naomira, Allysa Devia Pratama, Demas Rizky Putri, Dhea Amelia Woestho, Choiroel