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All Journal Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi
Mursalin, Muhammad Akram
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMANFAATAN DIGITAL MARKETING PADA PRODUK UMKM GHIDZA SASUKE DI KOTA GORONTALO Pakaya, Siti Mayasari; Mursalin, Muhammad Akram; Thomas, Abdul Wahab; Febrian, Invabil
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2, No 1 (2024)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27138

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a business sector consisting of enterprises that have a small to medium scale in terms of the number of employees, revenue, and assets. This study discusses the implementation of marketing mix strategies in Micro, Small, and Medium Enterprises (MSMEs) focusing on seven elements of the marketing mix: product, price, people, place, promotion, process, and physical evidence.Through the conducted survey, the researchers selected Ghidza Sasuke MSME, located in Gorontalo City, which operates in the processing of healthy food and snacks. The aim of this study is to reveal how MSMEs can optimize the application of these seven elements to enhance competitiveness and business growth. The findings of this study provide insights into the importance of adapting marketing mix strategies according to the characteristics and needs of the local market. The practical implications of this study can serve as a guide for MSMEs in developing effective marketing strategies to expand market share and increase profitability
Co-Authors Febrian, Invabil Pakaya, Siti Mayasari Thomas, Abdul Wahab