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All Journal Madani: Multidisciplinary Scientific Journal
Maharani, Putri Octavia
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Journal : Madani: Multidisciplinary Scientific Journal

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Pengaruh Kualitas Produk, Harga dan Citra Merek Honda Terhadap Loyalitas Pelanggan Pada Bengkel Honda Ahass Dirawalumbu Maharani, Putri Octavia; Ali, Hapzi; Khan, Muhammad Asif
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12741334

Abstract

Previous research or related research and previous theoretical studies are very significant for research or scientific articles. Relevant and interrelated previous research plays a role in supporting the theory and the relationship or influence between variables. This article reviews the influence of product quality, price and brand image on customer loyalty at the Honda AHASS workshop in Rawalumbu. This article is a study of management literature. Marketing aims to build a hypothesis that can be used in further research. The implementation of this literature review article is as follows: 1) Product quality influences customer loyalty; 2) Price affects customer loyalty; 3) Brand Image influences Customer Loyalty.
Co-Authors Hapzi Ali, Hapzi Khan, Muhammad Asif