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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Rizky Edi Nurdiansyah
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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

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Pengaruh Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan J&T Express Babelan Rizky Edi Nurdiansyah; Yayan Hendayana; Ari Sulistyowati; Ridwan Ridwan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2280

Abstract

. This research aims to find out how much influence price and service quality have on customer loyalty through J&T Express Babelan customer satisfaction. The population in this research is all J&T Express Babelan customers. This research uses quantitative methods. Data was collected through distributing questionnaires to 112 respondents. This sampling technique uses a purposive sampling method. The results of this research show that the price and service quality variables have a positive and significant effect on J&T Express Babelan customer satisfaction, the price and service quality variables have a positive and significant effect on J&T Express Babelan customer loyalty, the customer satisfaction variable has a positive and significant effect on J&T Express Babelan customer loyalty , the price and service quality variables have a positive and significant effect on customer loyalty through J&T Express Babelan customer satisfaction.
Co-Authors Ari Sulistyowati Ridwan Ridwan Yayan Hendayana