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All Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Sobari, Mohamad
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Economics, Econometrics & Finance Education

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Journal : Dinasti International Journal of Economics, Finance

 1 
Personal Finance Millenial Generation : Determination of Mediation of Investment Intention on the Influence of Investment Knowledge and Returns on Investment Decisions on Gold Instruments in Bekasi City indra Wahyu putra, Christophorus; Widjanarko, Wirawan; Juan Carlos, Gerry; Indrianna Meutia, Kardinah; Hasanuddin, Hasanuddin; Siagian, Rosalina; Sobari, Mohamad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2561

Abstract

This research is a study that studies the influence of investment knowledge and returns on investment decisions through investment interest in Bekasi City. This research uses a quantitative approach and population of this study is not known with certainty but the unit of analysis used is investors who invest in gold instruments and are the millennial generation in Bekasi City. This research sample adopted previous research which used the Lemeshow (1997) approach with a sample size of 100 respondents.  The results of this research indicate that investment knowledge does not influence investment decisions, return and investment interest influence investment decisions. Meanwhile, the indirect effect found that investment knowledge influences investment decisions through investment interest, while returns do not influence investment decisions through investment interest. This research focuses on the millennial generation and specifically those who invest in gold instruments. This research also focused on the city of Bekasi, which is one of the developing capital cities of Indonesia. The novelty of this research is in the research model where the researcher adds a return variable to this research which has never been done before to the best of the researcher's knowledge.
The Role of Mediating Purchase Intention : Influence Between Brand Image and Social Media on Buying Decision Traveloka Apps in Bekasi City Juan Carlos, Gerry; Indrianna Meutia, Kardinah; Indra Wahyu Putra, Christophorus; Widjanarko, Wirawan; Hasanuddin, Hasanuddin; Siagian, Rosalina; Sobari, Mohamad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2562

Abstract

This research aims to study and analyze the influence of brand image and social media on purchasing decisions which are mediated by purchasing interest. This research uses a quantitative design with sample in this study consisted of 105 respondents who were users of the Traveloka application in Bekasi City. This research uses multivariate statistical analysis (SEM) techniques to process research data. This research found that there is an influence of brand image on purchasing decisions, but social media has no influence on purchasing decisions. The same results show that buying interest influences purchasing decisions. Other findings show that brand image influences purchasing decisions through purchasing interest, but other findings show that social media has no influence on purchasing decisions through purchasing interest. This research focuses on the influence of brand image and social media marketing on purchasing decisions which are mediated by purchasing interest. This research also focuses on discussing users of the Traveloka application in Bekasi City to see how the Trevaloka application can be of interest to consumers. Theoretically, this research has an improvement research side where this research model has never been examined before during the researcher's research.
Co-Authors Carlos, Gerry Juan Hasanuddin Hasanuddin indra Wahyu putra, Christophorus Indrianna Meutia, Kardinah Juan Carlos, Gerry Meutia, Kardinah Indrianna Putra, Christophorus Indra Wahyu Siagian, Rosalina Widjanarko, Wirawan