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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Siber International Journal of Digital Business
Alfais Amin Darmawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Siber International Journal of Digital Business

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Analysis of Service Quality, Customer Satisfaction, Brand Image, and Market Share on Passenger Loyalty Alfais Amin Darmawan
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.68

Abstract

Literature review articles related to the analysis of service quality, customer satisfaction, brand image and market share on ship passenger loyalty are scientific literature articles in the scope of marketing management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous studies that are relevant to this study and sourced from academic online media such as the Scopus Emerald Journal, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital books. The results of this article are: 1) Service Quality affects Ship Passenger Loyalty; 2) Customer Satisfaction affects Ship Passenger Loyalty; 3) Brand Image affects Ship Passenger Loyalty; and 4) Market Share affects Ship Passenger Loyalty.
Co-Authors Agus Suhendra Euis Saribanon, Euis Rahmat Hidayat Suprihadi