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All Journal Economic: Journal Economic and Business
Pasaribu, Anju Christina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of Business Feasibility Study On Lion Parcel Kabanjahe Ginting, Elrisa Marsanda Br; Pasaribu, Anju Christina; Simanjuntak, Lola Vitaloka; Lubis, Putri Kemala Dewi; Saragih, Lenti Susanna
Economic: Journal Economic and Business Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i1.561

Abstract

This study aims to conduct a business feasibility study analysis on Lion Parcel in Kabanjahe, Karo Regency. Lion Parcel, as a delivery service, has advantages in delivery speed, affordable prices, and wide area coverage. Lion Parcel has built a trusted capital and operational network with the support of aircraft fleets and high flight frequencies from Lion Air Group as transportation capital to almost all airports in Indonesia.  The research method used in this study is qualitative method and elaborated with descriptive analysis to evaluate non-financial aspects of business feasibility studies, such as legal/legality, market and marketing, technical and technological, management and human resources, economic and social, and AMDAL aspects. The information data used in this study is primary data through interviews and secondary company data through the Lion Parcel website. The results of this study show that Lion Parcel Kabanjahe's business is feasible in all non-financial aspects of business feasibility studies so that it can continue its operations and needs to be developed.
Co-Authors Ginting, Elrisa Marsanda Br Lubis, Putri Kemala Dewi Saragih, Lenti Susanna Simanjuntak, Lola Vitaloka