Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Social and Education (INJOSEDU)
Setyo Wibowo, Edy
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING SALES IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) Loso Judijanto; Kristopo, Kristopo; Setyo Wibowo, Edy
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine Integrated Marketing Communication (IMC) strategies in the context of Micro, Small and Medium Enterprises (MSMEs) and their impact on increasing sales. Through a comprehensive literature review, this study analyzes various aspects of IMC implementation in MSMEs, including challenges, opportunities and best practices that can be adopted. The method used in this research is systematic literature analysis, utilizing the latest scientific sources such as academic journals, industry reports and relevant case studies. The main focus of the research is on the period 2010-2023, covering the latest developments in digital marketing strategies and their impact on MSMEs. The research results show that effective IMC implementation can significantly increase MSME sales through several key mechanisms: (1) increasing brand awareness, (2) marketing cost efficiency, (3) increasing customer engagement, and (4) optimizing marketing channels. However, research also identifies several key challenges that MSMEs face in adopting IMC, including limited resources, lack of technical expertise, and difficulties in measuring return on investment (ROI). The study concludes that despite the challenges, IMC offers significant potential for MSMEs to increase their competitiveness and sales. The proposed recommendations include a gradual approach in implementing IMC, a focus on cost-effective use of digital technology, and developing the internal capacity of MSMEs in planning and executing integrated marketing strategies.
Co-Authors Kristopo, Kristopo Loso Judijanto