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All Journal Didaktika: Jurnal Kependidikan KAFFAH: Jurnal Pendidikan dan Sosio Keagamaan
Euis Asyiah
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Religion Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Relational Marketing Model of Education Services Service Marketing Triangle (SMT) in Improving Education Services Euis Asyiah; Anis Zohriah; Anis Fauzi
Didaktika: Jurnal Kependidikan Vol. 13 No. 3 (2024): DIDAKTIKA Agustus 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.835

Abstract

Education as an increasingly competitive sector encourages educational institutions to build positive relationships with students, parents, education staff, and donors. This article aims to describe the Relational Marketing Model of the Service Marketing Triangle (SMT) at SMPIT Madinah Al-Hijrah and analyze its contribution to improving educational services. Within the framework of SMT, this article explores how interactions between schools, frontline employees, and education service customers can impact the educational experience and customer satisfaction. Through qualitative research with interviews and surveys with various stakeholders at SMPIT Madinah Al-Hijrah, this article highlights whether the Relational Marketing Model of SMT Education Services at SMPIT Madinah Al-Hijrah can improve education services. The results showed that this model effectively strengthens communication, service quality, and interpersonal interaction in building strong relationships between educational institutions and educational service customers The application of the concept of friend-raising beyond fundraising has also proven successful in attracting new donors through the support of existing donors. In conclusion, this model not only increases the satisfaction of students, parents, and donors but also strengthens loyalty to educational institutions.
THE RELEVANCE OF KH AHMAD DAHLAN'S EDUCATION MODEL IN THE ERA OF SOCIETY 5.0 Euis Asyiah; Eneng Muslihah; Shobri
Kaffah: Jurnal Pendidikan dan Sosio Keagamaan Vol 3 No 1 (2024): Kaffah: Jurnal Pendidikan dan Sosio Keagamaan
Publisher : Fakultas Agama Islam, Universitas Mathla'ul Anwar

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Abstract

This study explores and discovers the relevance of the educational model introduced by KH Ahmad Dahlan in facing the Era of Society 5.0. The research method used is qualitative research with a literature analysis approach to understand the educational principles adopted by KH. Ahmad Dahlan. The results showed that the values of Islamic education instilled by KH Ahmad Dahlan such as honesty, justice, and integrity as well as social care have significant relevance in the Era of Society 5.0. Through a qualitative approach, it was found that the leadership model can positively contribute to the development of the character and competence of the younger generation in facing the challenges of digital transformation. Researchers found that the education taught by KH Ahmad Dahlan is inclusive education where all children from various groups have the right to education. The leadership model of Dr. KH Ahmad Dahlan is a prophetic leadership model in establishing the Muhammadiyah organization.
Co-Authors Anis Fauzi Anis Zohriah Eneng Muslihah Shobri