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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Paemba, Alwin
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Economics, Econometrics & Finance

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Strategi Pengelolaan dan Pengembangan Objek Wisata Gunung Pa’baladoan pada Lembang Belau Kecamatan Masanda Kabupaten Tana Toraja Paemba, Alwin; Rundupadang, Helba; Batara, Mince
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4485

Abstract

This research aims to analyze and formulate a management and development strategy for Mount Pa'baladoan tourism in Tana Toraja Regency using SWOT analysis. Qualitative research method with data collection through interviews, observation and documentation studies. The results of the SWOT analysis show that Mount Pa'baladoan has strengths in the form of natural beauty, cultural richness, accessibility and local wisdom. However, there are weaknesses such as management that is not optimal, limited human resource capacity, and promotion that is less effective. The opportunities that exist are tourism growth, government support, and ecotourism-oriented community lifestyles. Meanwhile, the threats are competition from other destinations, natural disasters, as well as the impact of globalization and cultural westernization. Based on the SWOT analysis, the Mount Pa'baladoan tourism development strategy includes SO, WO, ST and WT strategies. The implementation of these strategies is expected to increase the competitiveness and sustainability of Mount Pa'baladoan tourism development in Tana Toraja Regency
Co-Authors Batara, Mince RUNDUPADANG, HELBA