Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Pramesti, Nabila Ayu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya Pramesti, Nabila Ayu; Lestari, Suci Putri; Risana, Dudu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.548

Abstract

The purpose of this study was to determine and analyze the effect of product completeness and product quality on purchasing decisions at Toko Kusen Beton Semoga Jaya. The research method used is the survey method, with a sample of consumers with a total of 100 respondents. The data analysis tool used is multiple linear regression using SPSS version 25. Simultaneously product completeness and product quality have a significant effect on purchasing decisions at Toko Kusen Beton Semoga Jaya. Partially product completeness does not have a significant influence on purchasing decisions. Partially product quality has a significant influence on purchasing decisions.
Co-Authors Lestari, Suci Putri Risana, Dudu