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All Journal Optimum : Jurnal Ekonomi dan Pembangunan
Rusli, Wendri
Universitas Cokroaminoto Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kualitas Pelayanan Pegadaian Mempengaruhi Loyalitas Melalui Kepuasan Nasabah (Studi: Perum Pegadaian Unit Timoho Di Kota Yogyakarta) Rusli, Wendri
Optimum: Jurnal Ekonomi dan Pembangunan Vol 1, No 1 (2011)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1443.738 KB) | DOI: 10.12928/optimum.v1i1.7907

Abstract

This study aimed to examine the effect of service quality and customer satisfaction to increase customer loyalty. As the pawn that depends on public trust. pawn shops are required to provide optimum service to always put quality of service so that customers will feel satisfied and secure in the world of mortgage transactions. Approaches include: tangible reliability, responsiviness, assurance, emphaty. Data used in this study is the primary data obtained through questionnaire method. The population in this study was all customers Pawnshop Timoho unit Jogjakarta in 2012. Not all populations studied so that the sampling done by accidental sampling technique. Number of samples taken are as many as 100 customers. Data analysis technique used is multiple regressions with SPSS. Proof testing results show that SERVQUAL dimensions tangible, reliability, responsiviness, assurance, emphaty, has a positive and significant influence on customer satisfaction.
PENGARUH HARGA DAN MODEL TERHADAP KEPUASAN KONSUMEN KAOS SABLON DI KAWASAN MALIOBORO YOGYAKARTA Rusli, Wendri
Optimum: Jurnal Ekonomi dan Pembangunan Vol 3, No 2 (2013)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.059 KB) | DOI: 10.12928/optimum.v3i2.7855

Abstract

This research aimed to prove that consumer satisfaction to singlet that is on the market at Malioboro Yogyakartas area regarded by factor price and model. At deep observational being done to 100 respondents have already buy and have once had templet singlets. Utilizing computer with SPSS 13.0 for is windows o analisis by uses bifilar linear regression to be gotten price result and positive ascendant model and signifikan to consumer decision. Done by quiz t and quiz f signifikans ala and unsures positive price and model regards consumer decision. Be of yielding beta coefficient quiz gotten by factor decision dominant buys to be regarded by model.
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